| Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation A Koohang, JH Nord, KB Ooi, GWH Tan, M Al-Emran, ECX Aw, ... Journal of Computer Information Systems 63 (3), 735-765, 2023 | 431* | 2023 |
| “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy ECX Aw, SHW Chuah Journal of Business Research 132, 146-157, 2021 | 287 | 2021 |
| Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis PS Lo, YK Dwivedi, GWH Tan, KB Ooi, ECX Aw, B Metri Journal of Business Research 147, 325-337, 2022 | 276 | 2022 |
| Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong ECX Aw, LI Labrecque Journal of Consumer Marketing 37 (7), 895-908, 2020 | 247 | 2020 |
| “I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs) ML Cheung, WKS Leung, ECX Aw, KY Koay Journal of Retailing and Consumer Services 66, 102940, 2022 | 230 | 2022 |
| Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants ECX Aw, GWH Tan, TH Cham, R Raman, KB Ooi Technological Forecasting and Social Change 180, 121711, 2022 | 164 | 2022 |
| Unveiling the complexity of consumers’ intention to use service robots: An fsQCA approach SHW Chuah, ECX Aw, D Yee Computers in Human Behavior 123, 106870, 2021 | 156 | 2021 |
| Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention ECX Aw, NK Basha, SI Ng, JA Ho Journal of Retailing and Consumer Services 58, 102328, 2021 | 149 | 2021 |
| A silver lining in the COVID-19 cloud: Examining customers’ value perceptions, willingness to use and pay more for robotic restaurants SHW Chuah, ECX Aw, CF Cheng Journal of Hospitality Marketing & Management, 2021 | 133 | 2021 |
| Understanding the webrooming phenomenon: Shopping motivation, channel-related benefits and costs ECX Aw International Journal of Retail & Distribution Management 47 (10), 1074-1092, 2019 | 131 | 2019 |
| Metaverse in marketing and logistics: the state of the art and the path forward GWH Tan, ECX Aw, TH Cham, KB Ooi, YK Dwivedi, AA Alalwan, ... Asia Pacific Journal of Marketing and Logistics 35 (12), 2932-2946, 2023 | 111 | 2023 |
| Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA ECX Aw, GWH Tan, SHW Chuah, KB Ooi, N Hajli Information Technology & People 36 (1), 66-94, 2023 | 106 | 2023 |
| Understanding consumers’ paths to webrooming: A complexity approach ECX Aw Journal of Retailing and Consumer Services 53, 101991, 2020 | 104 | 2020 |
| Government Digital Transformation: Understanding the Role of Government Social Media YP Yuan, YK Dwivedi, GWH Tan, TH Cham, KB Ooi, ECX Aw, W Currie Government Information Quarterly 40 (1), 101775, 2023 | 102 | 2023 |
| To grab or not to grab? The role of trust and perceived value in on-demand ridesharing services ECX Aw, NK Basha, SI Ng, M Sambasivan Asia Pacific Journal of Marketing and Logistics 31 (5), 1442-1465, 2019 | 99 | 2019 |
| FINANCIAL LITERACY AND RELATED OUTCOMES: THE ROLE OF FINANCIAL INFORMATION SOURCES. MF Sabri, ECX Aw International Journal of Business & Society 20 (1), 286-298, 2019 | 98 | 2019 |
| What is holding customers back? Assessing the moderating roles of personal and social norms on CSR’S routes to Airbnb repurchase intention in the COVID-19 era SHW Chuah, RY Sujanto, J Sulistiawan, ECX Aw Journal of Hospitality and Tourism Management 50, 67-82, 2022 | 83 | 2022 |
| Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention ECX Aw, SHW Chuah, MF Sabri, NK Basha Journal of Retailing and Consumer Services 58, 102288, 2021 | 76 | 2021 |
| How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis TQ Dang, GWH Tan, ECX Aw, KB Ooi, B Metri, YK Dwivedi International Journal of Bank Marketing 41 (6), 1177-1206, 2023 | 69 | 2023 |
| Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage? NK Basha, ECX Aw, SHW Chuah Technology in Society 69, 101952, 2022 | 61 | 2022 |
