| Convenience matter in mobile banking adoption intention? A Shankar, B Rishi Australasian Marketing Journal 28 (4), 273-285, 2020 | 253 | 2020 |
| Electronic word of mouth (eWOM) research–a comparative bibliometric analysis and future research insight S Mukhopadhyay, R Pandey, B Rishi Journal of Hospitality and Tourism Insights 6 (2), 404-424, 2023 | 79 | 2023 |
| You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate A Sarkar, JG Sarkar, S Sreejesh, MR Anusree, B Rishi Journal of Brand Management, 1-15, 2020 | 60 | 2020 |
| Contemporary issues in social media marketing B Rishi, S Bandyopadhyay Routledge, 2018 | 48 | 2018 |
| An Empirical Study of Online Shopping Behaviour: A Factor Analysis Approach. B Rishi Journal of Marketing & Communication 3 (3), 2008 | 36 | 2008 |
| Social comparison of luxury fashion brands: Impact of ostentation and media habits P Tak, A Pareek, B Rishi IUP Journal of Marketing Management 16 (1), 29, 2017 | 29 | 2017 |
| Hesitation to adoption in the e-grocery retailing in an emerging market B Rishi, H Pradeep, M Vishwanathan International Journal of Business Innovation and Research 15 (1), 99-118, 2018 | 24 | 2018 |
| Determinants of supermarket shopping behaviour in an emerging market B Rishi, H Singh Journal of Business and Retail Management Research 7 (1), 2013 | 24 | 2013 |
| Motivators and decisional influencers of online shopping B Rishi International Journal of Business Innovation and Research 4 (3), 195-209, 2010 | 23 | 2010 |
| A review for managerial guidelines for social media integration of IMC in digital era B Rishi, NR Kuthuru Digital Entertainment: The Next Evolution in Service Sector, 187-212, 2021 | 22 | 2021 |
| Determinants of online purchase intention: a study of Emirati consumers B Rishi, AHMA Khasawneh International Journal of Islamic Marketing and Branding 2 (3), 200-214, 2017 | 21 | 2017 |
| Do celebrity endorsements influence stock investment intentions? A Shiva, N Arora, B Rishi Marketing Intelligence & Planning 40 (6), 804-819, 2022 | 20 | 2022 |
| Convenience matter in mobile banking adoption intention? Australasian Marketing Journal, 28 (4), 273–285 A Shankar, B Rishi | 20 | 2020 |
| A model validation of robo-advisers for stock investment A Shiva, BP Kushwaha, B Rishi Borsa Istanbul Review 23 (6), 1458-1473, 2023 | 18 | 2023 |
| Determinants of brand trust for FMCG products with special reference to shampoos category B Rishi Asia-Pacific Journal of Management Research and Innovation 9 (2), 221-227, 2013 | 16 | 2013 |
| Key determinants for purchasing pirated software among students B Rishi, AK Mehra International Journal of Technology Marketing 12 (1), 4-22, 2017 | 14 | 2017 |
| Digitization, Marketing 4.0, and Repurchase Intention in E-Tail: A Cross-National Study G Dash, B Rishi, A Syed, J Paul, D Chakraborty Journal of Global Information Management 31 (1), 1-24, 2023 | 13 | 2023 |
| Hockey India league: remnants of India’s long lost glory B Rishi, N Sabnis, S Bagchi Emerald Emerging Markets Case Studies 7 (2), 1-10, 2017 | 10 | 2017 |
| Strategic information system design practices in an emerging economy B Rishi, DP Goyal International Journal of Business Information Systems 7 (4), 388-401, 2011 | 10 | 2011 |
| The what, why and how of customer experience S Popli, B Rishi Crafting Customer Experience Strategy: Lessons from Asia, 1-20, 2021 | 9 | 2021 |
Atul ShivaJaipuria Institute of Management, Sector 62, NOIDA, UPכתובת אימייל מאומתת בדומיין jaipuria.ac.in