フォロー
David Amani (PhD)
David Amani (PhD)
Lecturer in Marketing, The University of Dodoma
確認したメール アドレス: udom.ac.tz - ホームページ
タイトル
引用先
引用先
Strategic green marketing orientation and environmental sustainability in sub-Saharan Africa: Does green absorptive capacity moderate? Evidence from Tanzania
IJ Ismail, D Amani, IA Changalima
Heliyon 9 (7), 2023
432023
I Have to Choose This University: Understanding Perceived Usefulness of Word of Mouth (WOM) in Choosing Universities among Students of Higher Education
D Amani
Services Marketing Quarterly 43 (1), 1-16, 2022
392022
Circumventing customers’ switching behavior in telecommunication industry in Tanzania: Insight from Sternberg’s Triangular Theory of Love
D Amani
Cogent Social Sciences 8 (1), 2042078, 2022
372022
Extending the mediation role of entrepreneurial self-efficacy on enhancing students’ entrepreneurial intentions: A moderated mediation model
D Amani, IJ Ismail, A Makona, IA Changalima, I Kazungu
The International Journal of Management Education 22 (1), 100915, 2024
292024
Internal corporate social responsibility and university brand legitimacy: an employee perspective in the higher education sector in Tanzania
D Amani
Social Responsibility Journal 19 (4), 611-625, 2023
282023
It’s mine, that’s why I speak: Destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents’ voice behavior
D Amani
Cogent Business & Management 9 (1), 2031432, 2022
242022
Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived brand …
D Amani, IJ Ismail
Future Business Journal 8 (1), 13, 2022
192022
The nexus between service encounter perfomance and brand evangelism
D Amani
Sriwijaya International Journal of dynamic economics and business, 171-192, 2019
192019
Mediation role of destination brand patriotism in social media brand engagement and destination brand value co-creation: Local residents’ perspective in the tourism sector in …
D Amani
Journal of Quality Assurance in Hospitality & Tourism 25 (5), 1194-1219, 2024
142024
How does destination governance build local residents’ behavioural support towards destination branding: An empirical study of the tourism sector in Tanzania
D Amani, E Chao
Cogent Social Sciences 9 (1), 2192441, 2023
142023
The Student Psychological Contract as a Predictor of University Brand Evangelism in Tanzanian Higher Education: Insights from Social Exchange Theory
D Amani
International Journal of African Higher Education 9 (2), 150-171, 2022
132022
Internal branding and students’ behavioral intention to become active member of university alumni associations: the role of students’ sense of belonging in Tanzania
D Amani
Cogent Social Sciences 8 (1), 1997171, 2022
122022
Do internet marketing capabilities interact with the effect of procedural capabilities for public procurement participation on SMEs’ sales performance?
IA Changalima, B Israel, D Amani, FP Panga, SS Mwaiseje, AD Mchopa, ...
Journal of Public Procurement 23 (3/4), 416-433, 2023
112023
Demystifying factors fueling university brand evangelism in the higher education sector in Tanzania: A social identity perspective
D Amani
Cogent Education 9 (1), 2110187, 2022
112022
The role of destination brand-oriented leadership in shaping tourism destination brand ambassadorship behavior among local residents in Tanzania
D Amani
Cogent Social Sciences 9 (2), 2266634, 2023
102023
Social Media Usage and Behavioural Support Towards Destination Branding: The Mediating Role Of Destination Identification: The Study Of Tanzania Tourist Destination
D Amani, E Chao
Journal of Co-operative and Business Studies (JCBS) 6 (1), 56-68, 2021
102021
Fan identification, brand community identification, and oppositional brand loyalty towards sponsors of a rival sports team: The mediating role of schadenfreude the case study …
A David
Journal of Business and Behavioural Entrepreneurship 3 (2), 25-40, 2019
102019
The mediating effects of perceived brand integrity on brand ethical behavior and corporate brand legitimacy in halal cosmetics
D Amani
Journal of Islamic Marketing 15 (6), 1461-1478, 2024
82024
Cultivating customers’ resilience to the negative word of mouth: An empirical analysis of the telecommunication industry in Tanzania
D Amani
FIIB Business Review, 23197145231163442, 2023
82023
Converting students into university brand evangelists: an empirical evidence from the higher education sector in Tanzania
D Amani
Journal of Marketing for Higher Education 34 (2), 1077-1100, 2024
72024
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