Strategic green marketing orientation and environmental sustainability in sub-Saharan Africa: Does green absorptive capacity moderate? Evidence from Tanzania IJ Ismail, D Amani, IA Changalima Heliyon 9 (7), 2023 | 43 | 2023 |
I Have to Choose This University: Understanding Perceived Usefulness of Word of Mouth (WOM) in Choosing Universities among Students of Higher Education D Amani Services Marketing Quarterly 43 (1), 1-16, 2022 | 39 | 2022 |
Circumventing customers’ switching behavior in telecommunication industry in Tanzania: Insight from Sternberg’s Triangular Theory of Love D Amani Cogent Social Sciences 8 (1), 2042078, 2022 | 37 | 2022 |
Extending the mediation role of entrepreneurial self-efficacy on enhancing students’ entrepreneurial intentions: A moderated mediation model D Amani, IJ Ismail, A Makona, IA Changalima, I Kazungu The International Journal of Management Education 22 (1), 100915, 2024 | 29 | 2024 |
Internal corporate social responsibility and university brand legitimacy: an employee perspective in the higher education sector in Tanzania D Amani Social Responsibility Journal 19 (4), 611-625, 2023 | 28 | 2023 |
It’s mine, that’s why I speak: Destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents’ voice behavior D Amani Cogent Business & Management 9 (1), 2031432, 2022 | 24 | 2022 |
Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived brand … D Amani, IJ Ismail Future Business Journal 8 (1), 13, 2022 | 19 | 2022 |
The nexus between service encounter perfomance and brand evangelism D Amani Sriwijaya International Journal of dynamic economics and business, 171-192, 2019 | 19 | 2019 |
Mediation role of destination brand patriotism in social media brand engagement and destination brand value co-creation: Local residents’ perspective in the tourism sector in … D Amani Journal of Quality Assurance in Hospitality & Tourism 25 (5), 1194-1219, 2024 | 14 | 2024 |
How does destination governance build local residents’ behavioural support towards destination branding: An empirical study of the tourism sector in Tanzania D Amani, E Chao Cogent Social Sciences 9 (1), 2192441, 2023 | 14 | 2023 |
The Student Psychological Contract as a Predictor of University Brand Evangelism in Tanzanian Higher Education: Insights from Social Exchange Theory D Amani International Journal of African Higher Education 9 (2), 150-171, 2022 | 13 | 2022 |
Internal branding and students’ behavioral intention to become active member of university alumni associations: the role of students’ sense of belonging in Tanzania D Amani Cogent Social Sciences 8 (1), 1997171, 2022 | 12 | 2022 |
Do internet marketing capabilities interact with the effect of procedural capabilities for public procurement participation on SMEs’ sales performance? IA Changalima, B Israel, D Amani, FP Panga, SS Mwaiseje, AD Mchopa, ... Journal of Public Procurement 23 (3/4), 416-433, 2023 | 11 | 2023 |
Demystifying factors fueling university brand evangelism in the higher education sector in Tanzania: A social identity perspective D Amani Cogent Education 9 (1), 2110187, 2022 | 11 | 2022 |
The role of destination brand-oriented leadership in shaping tourism destination brand ambassadorship behavior among local residents in Tanzania D Amani Cogent Social Sciences 9 (2), 2266634, 2023 | 10 | 2023 |
Social Media Usage and Behavioural Support Towards Destination Branding: The Mediating Role Of Destination Identification: The Study Of Tanzania Tourist Destination D Amani, E Chao Journal of Co-operative and Business Studies (JCBS) 6 (1), 56-68, 2021 | 10 | 2021 |
Fan identification, brand community identification, and oppositional brand loyalty towards sponsors of a rival sports team: The mediating role of schadenfreude the case study … A David Journal of Business and Behavioural Entrepreneurship 3 (2), 25-40, 2019 | 10 | 2019 |
The mediating effects of perceived brand integrity on brand ethical behavior and corporate brand legitimacy in halal cosmetics D Amani Journal of Islamic Marketing 15 (6), 1461-1478, 2024 | 8 | 2024 |
Cultivating customers’ resilience to the negative word of mouth: An empirical analysis of the telecommunication industry in Tanzania D Amani FIIB Business Review, 23197145231163442, 2023 | 8 | 2023 |
Converting students into university brand evangelists: an empirical evidence from the higher education sector in Tanzania D Amani Journal of Marketing for Higher Education 34 (2), 1077-1100, 2024 | 7 | 2024 |