| Corporate blogs as e-CRM tools–Building consumer engagement through content management V Ahuja, Y Medury Journal of Database Marketing & Customer Strategy Management 17, 91-105, 2010 | 232 | 2010 |
| Dawn of the digital age and the evolution of the marketing mix G Jackson, V Ahuja Journal of direct, Data and digital marketing practice 17, 170-186, 2016 | 220 | 2016 |
| Virtual team effectiveness: An empirical study using SEM SK Bhat, N Pande, V Ahuja Procedia Computer Science 122, 33-41, 2017 | 127 | 2017 |
| Corporate blogs and internet marketing–Using consumer knowledge and emotion as strategic variables to develop consumer engagement N Sinha, V Ahuja, Y Medury Journal of Database Marketing & Customer Strategy Management 18, 185-199, 2011 | 95 | 2011 |
| The future scope of netnography and social network analysis in the field of marketing R Sharma, V Ahuja, S Alavi Journal of internet commerce 17 (1), 26-45, 2018 | 78 | 2018 |
| An empirical segmentation of users of mobile banking apps S Alavi, V Ahuja Journal of Internet Commerce 15 (4), 390-407, 2016 | 75 | 2016 |
| Twitter presence of jet airways-deriving customer insights using netnography and wordclouds V Ahuja, M Shakeel Procedia computer science 122, 17-24, 2017 | 67 | 2017 |
| Using Facebook as a digital tool for developing trust amongst consumers using netnography and social media analytics: A study of Jet Airways V Ahuja, S Alavi Journal of Relationship Marketing 17 (3), 171-187, 2018 | 63 | 2018 |
| Creation of a conceptual model for adoption of mobile apps for shopping from e-commerce sites–An Indian context V Ahuja, D Khazanchi Procedia Computer Science 91, 609-616, 2016 | 57 | 2016 |
| Mobile app usage and adoption: A literature review R Gera, P Chadha, V Ahuja International Journal of Electronic Business 15 (2), 160-195, 2020 | 40 | 2020 |
| Metcalfe's law and operational, analytical and collaborative CRM-using online business communities for co-creation S Alavi, V Ahuja, Y Medury Journal of Targeting, Measurement and Analysis for Marketing 20, 35-45, 2012 | 36 | 2012 |
| Building participation, reciprocity and trust: Netnography of an online community of APPLE using regression analysis for prediction S Alavi, V Ahuja, Y Medury Apeejay Business Review 11 (1-2), 82-96, 2010 | 34 | 2010 |
| Generating trust using Facebook-A study of 5 online apparel brands R Sharma, S Alavi, V Ahuja Procedia computer science 122, 42-49, 2017 | 30 | 2017 |
| An empirical approach to ECRM-increasing consumer trustworthiness using online product communities S Alavi, V Ahuja, Y Medury Journal of Database Marketing & Customer Strategy Management 18, 83-96, 2011 | 25 | 2011 |
| Expanding the Kirkpatrick evaluation model-towards more efficient training in the IT sector N Agarwal, N Pande, V Ahuja International Journal of Human Capital and Information Technology …, 2014 | 24* | 2014 |
| Preliminary exploration of significance of soft skills in groups with specific reference to peer-assessment N Agarwal, V Ahuja Journal of Management Policies and Practices 2 (2), 85-97, 2014 | 22 | 2014 |
| Transforming the media and entertainment industry: Cases from the social media marketing world V Ahuja Journal of Cases on Information Technology (JCIT) 23 (4), 1-17, 2021 | 20 | 2021 |
| Developing a research instrument to study the impact of consumer brand perception, consumer brand relationship and consumer buying behaviour on online apparel shopping R Sharma, V Ahuja, S Alavi Digital and Social Media Marketing: Emerging Applications and Theoretical …, 2020 | 20 | 2020 |
| CRM in a Web 2.0 world: Using corporate blogs for campaign management V Ahuja, Y Medury Journal of Direct, Data and Digital Marketing Practice 13, 11-24, 2011 | 20 | 2011 |
| Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling V Ahuja, Y Medury Journal of Targeting, Measurement and Analysis for Marketing 19 (3), 173-182, 2011 | 19 | 2011 |
Neerja PandeProfessor of Business Communication, Indian Institute of Management, Lucknow, India確認したメール アドレス: iiml.ac.in
