Demetrios Vakratsas

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Ceren KolsariciAssociate Professor, Ian R. Friendly Fellow of Marketing, Queen's University確認したメールアドレス: queensu.ca
Gurumurthy KalyanaramCUNY/Tata Institute/MIT/NMIMS/GK Associate: Professor/Visitor/Counselor/Editor-in-Chief/Consultant確認したメールアドレス: alum.mit.edu
Fred FeinbergProfessor of Management, Ross School of Business, University of Michigan確認したメールアドレス: umich.edu
Prasad A. NaikUniversity of California Davis確認したメールアドレス: ucdavis.edu
Filippo Dall'OlioAssistant Professor of Marketing, Goodman School of Business, Brock University確認したメールアドレス: brocku.ca
Xin (Shane) WangPamplin College of Business, Virginia Tech確認したメールアドレス: vt.edu
Vasilis TheoharakisCranfield University確認したメールアドレス: cranfield.ac.uk
R RaoProfessor of Marketing, The University of Texas at Dallas確認したメールアドレス: utdallas.edu
Wei-Lin WangAssociate Professor of Marketing, Ontario Tech University確認したメールアドレス: ontariotechu.ca
Trichy V. KrishnanResearch Professor, Great Lakes Institute of Management, Chennai確認したメールアドレス: greatlakes.edu.in
Chun (Martin) QiuAssociate professor of Marketing, WLU確認したメールアドレス: wlu.ca
Saurabh MishraProfessor of Marketing, Costello College of Business, George Mason University確認したメールアドレス: gmu.edu
ANEEL KESWANIBayes Business School, City University確認したメールアドレス: city.ac.uk
David StolinProfessor of Finance, Toulouse University, Toulouse Business School確認したメールアドレス: tbs-education.fr

フォロー

Demetrios Vakratsas

Professor of Marketing and Bensadoun School of Retail Management Scholar, McGill University

確認したメールアドレス: mcgill.ca

Advertising Media Pharmaceutical Marketing Diffusion of Innovations Marketing Analytics


タイトル引用回数順公開年順タイトル順	引用先引用先	年
How advertising works: what do we really know? D Vakratsas, T Ambler Journal of marketing 63 (1), 26-43, 1999	2467	1999
The shape of advertising response functions revisited: A model of dynamic probabilistic thresholds D Vakratsas, FM Feinberg, FM Bass, G Kalyanaram Marketing Science 23 (1), 109-119, 2004	186	2004
Artificial intelligence in advertising creativity D Vakratsas, X Wang Journal of Advertising 50 (1), 39-51, 2020	76	2020
A dual-market diffusion model for a new prescription pharmaceutical D Vakratsas, C Kolsarici International Journal of Research in Marketing 25 (4), 282-293, 2008	74	2008
A look at the long-run effectiveness of multimedia advertising and its implications for budget allocation decisions D Vakratsas, Z Ma Journal of Advertising Research 45 (2), 241-254, 2005	65	2005
Category-versus brand-level advertising messages in a highly regulated environment C Kolsarici, D Vakratsas Journal of Marketing Research 47 (6), 1078-1089, 2010	54	2010
An empirical analysis of follower entry timing decisions D Vakratsas, RC Rao, G Kalyanaram Marketing Letters 14, 203-216, 2003	54	2003
Advertising effects: A taxonomy and review of concepts, methods, and results from the academic literature D Vakratsas, T Ambler (No Title), 1996	35	1996
The impact of advertising creative strategy on advertising elasticity F Dall’Olio, D Vakratsas Journal of Marketing 87 (1), 26-44, 2023	32	2023
The anatomy of the advertising budget decision: How analytics and heuristics drive sales performance C Kolsarici, D Vakratsas, PA Naik Journal of Marketing Research 57 (3), 468-488, 2020	32	2020
Advertising response models with managerial impact: an agenda for the future D Vakratsas Applied Stochastic Models in Business and Industry 21 (4‐5), 351-361, 2005	30	2005
Household cost effects on purchase timing decisions: do demographics matter? D Vakratsas Journal of Consumer Marketing 15 (1), 6-22, 1998	30	1998
The multiple roles of interpersonal communication in new product growth TV Krishnan, D Vakratsas International Journal of Research in Marketing 29 (3), 292-305, 2012	28	2012
A segment‐level hazard approach to studying household purchase timing decisions D Vakratsas, FM Bass Journal of Applied Econometrics 17 (1), 49-59, 2002	26	2002
The relationship between purchase regularity and propensity to accelerate D Vakratsas, FM Bass Journal of Retailing 78 (2), 119-129, 2002	25	2002
How advertising works: what do we really know? T Ambler, D Vakratsas Journal of marketing: A quarterly publication of the american marketing …, 1999	23	1999
Essentials of Planning Media Schedules D Vakratsas, PA Naik The SAGE Handbook of Advertising, 333-348, 2007	20	2007
Correcting for misspecification in parameter dynamics to improve forecast accuracy with adaptively estimated models C Kolsarici, D Vakratsas Management Science 61 (10), 2495-2513, 2015	18	2015
The pursuit of advertising theory T Ambler, D Vakratsas Business Strategy Review 7 (1), 14-23, 1996	18	1996
Synergistic, antagonistic, and asymmetric media interactions C Kolsarici, D Vakratsas Journal of Advertising 47 (3), 282-300, 2018	17	2018

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