Social media marketing M Grębosz, D Siuda, G Szymański Wydawnictwo Politechnika Łódzka, 2016 | 112 | 2016 |
Why do consumers choose photovoltaic panels? Identification of the factors influencing consumers’ choice behavior regarding photovoltaic panel installations M Grębosz-Krawczyk, A Zakrzewska-Bielawska, B Glinka, ... Energies 14 (9), 2674, 2021 | 57 | 2021 |
The “retro” trend in marketing communication strategy of global brands M Grębosz, JM Pointet Journal of Intercultural Management 7 (3), 119-132, 2015 | 41 | 2015 |
New product development (NPD) process–an example of industrial sector M Kazimierska, M Grębosz-Krawczyk Management Systems in Production Engineering 25 (4), 246-250, 2017 | 39 | 2017 |
Place branding (r) evolution: the management of the smart city’s brand M Grebosz-Krawczyk Place Branding and Public Diplomacy 17 (1), 93-104, 2021 | 37 | 2021 |
Consumers’ choice behaviour toward green clothing K Bielawska, M Grebosz-Krawczyk University of Piraeus. International Strategic Management Association, 2021 | 34 | 2021 |
Attitudes of young European consumers toward recycling campaigns of textile companies M Grębosz-Krawczyk, D Siuda Autex Research Journal 19 (4), 394-399, 2019 | 34 | 2019 |
Why Do Consumers Choose Photovoltaic Panels? Identification of the Factors Influencing Consumers’ Choice Behavior regarding Photovoltaic Panel Installations. Energies 2021, 14 … M Grebosz-Krawczyk, A Zakrzewska-Bielawska, B Glinka, ... s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2021 | 27 | 2021 |
The outcomes of the co-branding strategy M Grebosz Chinese Business Review 11 (9), 2012 | 22 | 2012 |
From words to deeds: The impact of pro-environmental self-identity on green energy purchase intention M Grębosz-Krawczyk, A Zakrzewska-Bielawska, S Flaszewska Energies 14 (18), 5732, 2021 | 19 | 2021 |
Attitudes of young consumers towards international nostalgic brands–the comparative study M Grębosz-Krawczyk Economics and Sociology 12 (3), 181-191, 2019 | 18 | 2019 |
Brand management M Grębosz Wydawnictwo Politechniki Łódzkiej, 2008 | 17 | 2008 |
Consumer storytelling as an element of word-of-mouth communication of nostalgic brands: Evidence from Poland M Grębosz-Krawczyk Innovative Marketing 16 (3), 74, 2020 | 16 | 2020 |
The impact of nostalgia on the brand equity in economy with post-communist background M Grębosz-Krawczyk Economics and Sociology 11 (2), 216-228, 2018 | 14 | 2018 |
Sensory impact on the purchase of textile products M Grębosz, B Wrońska Fibres & Textiles in Eastern Europe, 8--12, 2013 | 14 | 2013 |
Co-branding. Koncepcja i uwarunkowania rozwoju M Grębosz Zeszyty Naukowe. Rozprawy Naukowe/Politechnika Łódzka, 1--294, 2013 | 13 | 2013 |
Sources of value for luxury secondhand and vintage fashion customers in Poland—from the perspective of its demographic characteristics E Rudawska, M Grębosz-Krawczyk, D Ryding Vintage luxury fashion: exploring the rise of the secondhand clothing trade …, 2018 | 12 | 2018 |
The role of social media in communication of nostalgic brands M Grębosz-Krawczyk, A Zakrzewska-Bielawska, J Otto Procedia Computer Science 192, 2413-2421, 2021 | 11 | 2021 |
THE IMPACT OF NOSTALGIC FEELINGS ON AN EVALUATION OF BRANDS'PERCEIVED QUALITY M Grebosz-Krawczyk Economic and Social Development: Book of Proceedings, 392-401, 2018 | 10 | 2018 |
Kreowanie wizerunku marki w mediach społecznościowych D Siuda, M Grębosz Studia i Prace WNEiZ US 48, 307-316, 2017 | 10 | 2017 |