| Uma reflexão conceptual sobre a Responsabilidade Social Corporativa e a sua relação com a Comunicação Estratégica AC Boechat, AM Barreto Media & Jornalismo 18 (33), 25-42, 2018 | 10 | 2018 |
| The Impact of Brand Activism on Brand Equity Among Generation Z Consumers P Kubetzek PQDT-Global, 2022 | 2 | 2022 |
| How Automated Machine Learning Can Improve Business. AT Rosário, AC Boechat Applied Sciences (2076-3417) 14 (19), 2024 | 1 | 2024 |
| Systematic Literature Review: Bibliometrics on Ethics Practised by Influencers AT Rosário, AC Boechat Global Perspectives on Social Media Influencers and Strategic Business …, 2024 | 1 | 2024 |
| Why don’t we consume energy more efficiently? a Lisbon Parish council case study AM Barreto, N Correia de Brito, AC Boechat, L Oliveira Martins, F Martins Frontiers in Energy Efficiency 1, 1250795, 2023 | 1 | 2023 |
| The impact of Corporate Social Responsibility on brand loyalty and brand attachment: an analysis of the Portuguese brand Delta Cafés AC Boechat, J Morais, A Moura, AM Barreto | 1 | 2022 |
| Consumers’ Perception of Personalized Marketing Content and Its Impact on Their Engagement A Danieli, AC Boechat Universidade Católica Portuguesa, 2025 | | 2025 |
| Logotype Change and Perceived Quality: An Analysis of the New EDP Brand Image F Oliveira, AC Boechat Universidade Católica Portuguesa, 2025 | | 2025 |
| O IMPACTO DO MARKETING DE INFLUÊNCIA NA ADOÇÃO DE UM ESTILO DE VIDA SAUDÁVEL POR PARTE DAS MULHERES - O CASO DA INFLUENCER PAMELA REIF M Azevedo, AC Boechat Universidade Católica Portuguesa, 2025 | | 2025 |
| FACING GREENWASHING ACCUSATIONS IN FAST FASHION: HOW H&M GROUP AND INDITEX COMMUNICATE THEIR COMMITMENTS L Minelli, AC Boechat Universidade Católica Portuguesa, 2025 | | 2025 |
| Eatertainment: Staging Food and Experiences for Brand Competitiveness in Restaurants R Danhauser, AC Boechat, AI Inácio, P Tavares Impact of Digitalization on Communication Dynamics, 299-342, 2025 | | 2025 |
| Impact of Digitalization on Communication Dynamics ARAC Boechat Rosário, A. T. & Boechat, A. C. (Eds.). (2025). Impact of Digitalization on …, 2025 | | 2025 |
| Aplicação de análise de redes sociais em processos de segmentação de marketing focados em comunidades online M Baptista, N., Boechat, A. and Fernandéz Workshop em Aplicações da Matemática – WapMath (Instituto Politécnico de …, 2024 | | 2024 |
| Exploring the Intersection Between Data-Driven Marketing and Economics: A Bibliometric Review as a Methodological Solution. MJ dos Santos, J. R., Machado, A. D., Sacavém, A., Boechat, A. C., & Sousa Data-Driven Marketing for Strategic Success 1, 73-100, 2024 | | 2024 |
| EMPLOYER BRANDING E SÍNDROME DE DOWN: UMA ANÁLISE EXPLORATÓRIA DAS PRÁTICAS INCLUSIVAS EM PORTUGAL AC Bernardo, S. & Boechat Jornadas da Comunicação Aplicada - Escola Superior de Educação de Viseu …, 2024 | | 2024 |
| A LITERATURE REVIEW OF PERSONALISATION IN MARKETING: CURRENT PERCEPTIONS, CHALLENGES, AND INSIGHTS FOR THE FUTURE A Danieli, AC Boechat International Symposium on Communication, Information, and Society, 2024 | | 2024 |
| THE USE OF VOICE IN THE CONTEXT OF MARKETING: INSIGHTS AND PERSPECTIVES FROM PORTUGAL D Carrageta, AC Boechat International Symposium on Communication, Information, and Society, 2024 | | 2024 |
| A SOCIAL CAPITAL APPROACH TO STUDY COOPETITION INVOLVING SMES N Baptista, N Boechat, Anna, Matos 10th International Paris Congress on Social Sciences and Humanities, 2024 | | 2024 |
| EXPLORING COOPETITION AS A STRATEGY FOR SMALL AND MEDIUM SIZE COMPANIES N Baptista, N Boechat, Anna, Matos 10th International Paris Congress on Social Sciences and Humanities, 2024 | | 2024 |
| O impacto da sustentabilidade da ‘The Body Shop’ na reputação, intenção de compra, qualidade percebida e lealdade à marca MOGR Torgal, AC Boechat Universidade Católica Portuguesa, 2024 | | 2024 |