| Investigating consumer intention to accept mobile payment systems through unified theory of acceptance model: An Indian perspective K Gupta, N Arora South Asian Journal of Business Studies 9 (1), 88-114, 2020 | 310 | 2020 |
| The role of perceived benefits in formation of online shopping attitude among women shoppers in India N Arora, A Aggarwal South Asian Journal of Business Studies 7 (1), 91-110, 2018 | 216 | 2018 |
| Green perceived value and intention to purchase sustainable apparel among Gen Z: The moderated mediation of attitudes N Arora, P Manchanda Journal of Global Fashion Marketing 13 (2), 168-185, 2022 | 66 | 2022 |
| The role of perceived risk in influencing online shopping attitude among women in India N Arora, M Rahul International Journal of Public Sector Performance Management 4 (1), 98-113, 2018 | 58 | 2018 |
| Impact of Beauty Vlogger's Credibility and Popularity on eWOM Sharing Intention: The Mediating Role of Parasocial Interaction VS Parul manchanda Journal of Promotion Management, 1-34, 2021 | 37* | 2021 |
| Cultivating sustainability consciousness through mindfulness: An application of theory of mindful-consumption P Manchanda, N Arora, O Nazir, JU Islam Journal of Retailing and Consumer Services 75, 103527, 2023 | 35 | 2023 |
| Investigating consumer intention to adopt mobile payment systems: an Indian perspective K Gupta, N Arora International Journal of Technology Transfer and Commercialisation 17 (2-3 …, 2020 | 14 | 2020 |
| The impact of trust on online shopping attitude among women shoppers in India N Arora, M Rahul International Journal of Technology Transfer and Commercialisation 15 (3 …, 2017 | 12 | 2017 |
| Green practices at the workplace: a step towards sustainable development S Gupta, A Aggarwal, N Arora Pac Bus Rev Int 8, 153-159, 2016 | 6 | 2016 |
| Gamification and advergaming: an overview of the innovative brain tool in the field of advertising A Aggarwal, N Arora Research Anthology on Business Strategies, Health Factors, and Ethical …, 2021 | 4 | 2021 |
| Investigating senior travel behaviour through motivation opportunities ability approach: conspicuous consumption and technology self-efficacy as moderators N Saxena, A Aggarwal, N Arora, P Manchanda Asia Pacific Journal of Tourism Research 28 (7), 682-700, 2023 | 3 | 2023 |
| Investigating the relationship between Internal Environmental Locus of control and Behaviour towards sustainable apparel: The mediating role of intention to purchase N Arora, P Manchanda Transnational Marketing Journal 9 (3), 539-552, 2021 | 3 | 2021 |
| Examining role of trust in shaping online shopping attitude among women: an empirical assessment N Arora International Journal of Public Sector Performance Management 6 (5), 748-766, 2020 | 3 | 2020 |
| “I can't look at you while talking!”–fear of missing out and smartphone addiction as predictors of consumer's phubbing behavior J Paul, P Manchanda, N Arora, A Aggarwal Journal of Research in Interactive Marketing 18 (4), 666-687, 2024 | 2 | 2024 |
| Investigating consumer acceptance of NFC mobile payment apps in India: a UTAUT2 approach K Gupta, N Arora International Journal of Business Innovation and Research 31 (3), 378-406, 2023 | 2 | 2023 |
| Investigating consumer intention to use food delivery mobile applications: an Indian perspective N Arora, P Manchanda International Journal of Business Innovation and Research 30 (3), 407-433, 2023 | 1 | 2023 |
| Purchase habits on the Internet by gender: A literature review N Arora, A Aggarwal, S Gupta Pacific Business Review International 8 (10), 2016 | 1 | 2016 |
| Tapping generative AI capabilities: a study to examine continued intention to use ChatGPT in the travel planning N Arora, P Manchanda, A Aggarwal, V Maggo Asia Pacific Journal of Tourism Research, 1-20, 2024 | | 2024 |
| Fashion Vlogging for Sustainable Cosmetics: Modelling the Relationship Between Hedonic Motivation and Impulse Buying Intention with Parasocial Interaction as a Mediator P Manchanda, N Arora, A Aggarwal Sustainable Development Goals: The Impact of Sustainability Measures on …, 2024 | | 2024 |
| “I can't look at you while talking!”–fear of missing out and smartphone addiction as predictors of consumer's phubbing behavior P Manchanda, N Arora, A Aggarwal Journal of Research in Interactive Marketing, 2023 | | 2023 |