| Automation in recruitment: a new frontier P Gupta, SF Fernandes, M Jain Journal of Information Technology Teaching Cases 8 (2), 118-125, 2018 | 110 | 2018 |
| Measuring the impact of online reviews on consumer purchase decisions–A scale development study S Fernandes, R Panda, VG Venkatesh, BN Swar, Y Shi Journal of Retailing and Consumer Services 68, 103066, 2022 | 90 | 2022 |
| Measurement of factors influencing online shopper buying decisions: A scale development and validation S Fernandes, VG Venkatesh, R Panda, Y Shi Journal of Retailing and Consumer Services 59, 102394, 2021 | 83 | 2021 |
| Analysing the impact of COVID-19 on over-the-top media platforms in India D Madnani, S Fernandes, N Madnani International Journal of Pervasive Computing and Communications 16 (5), 457-475, 2020 | 80 | 2020 |
| Influence of social reference groups on consumer buying behavior: A review S Fernandes, R Panda Journal of management research 19 (2), 131-142, 2019 | 65 | 2019 |
| Digital marketing and wordpress S Fernandes, A Vidyasagar Indian Journal of Science and Technology 8, 61, 2015 | 36 | 2015 |
| Influence of social reference group on buying behavior, a comparative study of working and non working women in bangalore-A pilot study analysis S Fernandes, BR Londhe Indian Journal of Science and Technology 8, 95, 2015 | 33 | 2015 |
| Social reference group influence on women buying behaviour: A review SF Fernandes, R Panda Journal of Commerce and Management Thought 9 (2), 273-291, 2018 | 30 | 2018 |
| A review of green purchase with reference to individual consumers and organizational consumers: A TCCM approach NBB Veerabhadrappa, S Fernandes, R Panda Cleaner and Responsible Consumption 8, 100097, 2023 | 22 | 2023 |
| Validating Purchase Intentions for Green Cosmetic Products: Applying and Extending Theory of Planned Behavior SB Shradha Chhetri*, Semila Fernandes information technology in industry 9 (1), 773 - 785, 2021 | 22 | 2021 |
| 'Natural'Label Halo Effect on Consumer Buying Behavior, Purchase Intention and Willingness to Pay for Skincare Products S Kapoor, S Fernandes, S Punia Cardiometry, 741-755, 2022 | 13 | 2022 |
| Adoption and Usage of Over-the-Top Entertainment Services: A Literature Review H Vaidya, S Fernandes, R Panda International Journal of Social Ecology and Sustainable Development (IJSESD …, 2023 | 12 | 2023 |
| Analysing performance of company through annual reports using text analytics PK Sai, P Gupta, SF Fernandes 2019 International Conference on Digitization (ICD), 21-31, 2019 | 10 | 2019 |
| Comparative advertisement and it’s relation to trademark violation–an analysis of the Indian statute S Fernandes Journal of Business Management & Social Sciences Research (JBM&SSR) Volume 2, 2013 | 10 | 2013 |
| A Case Study Approach On Indian Companies And Global Companies Entry In Foreign Markets – An Analysis Of Glocalization Strategies S Fernandes Blue Ocean Research Journal 2 (1), 2013 | 9 | 2013 |
| An empirical study to measure consumer adoption of mobile banking services M Srivastava, S Fernandes International Journal of Public Sector Performance Management 9 (1-2), 165-189, 2022 | 8 | 2022 |
| WORKING WOMEN AND NON-WORKING WOMEN BUYING BEHAVIOR: INFLUENCE OF SOCIAL REFERENCE GROUPS ON THE PURCHASE OF PRODUCTS-A REVIEW S Fernandes Indian Journal of Commerce and Management Studies 5 (2), 2014 | 7 | 2014 |
| Can Indian Millennials be Engaged Through Online Customer Gamified Experience? M Srivastava, S Fernandes Indian Journal of Marketing 52 (6), 24-40, 2022 | 6 | 2022 |
| A case study approach–an analysis of the infringement of trademark by comparative advertising S Fernandes Procedia-Social and Behavioral Sciences 133, 346-357, 2014 | 6 | 2014 |
| Is WhatsApp a'new age advertising tool'? M Srivastava, S Fernandes International Journal of Internet Marketing and Advertising 16 (1-2), 120-141, 2022 | 5 | 2022 |
Dr B R LondheProfessor of Strategy and Marketing Management at Ajeenkya D Y Patil University Pune Maharashtra確認したメール アドレス: adypu.edu.in