Customer-centric influence of entrepreneurial marketing on business performance of hotels in Nigeria during the COVID-19 crisis T Manishimwe, L Raimi, CJ Azubuike Journal of Revenue and Pricing Management 21 (6), 668, 2022 | 30 | 2022 |
Against all odds: Women motivation to become entrepreneurs T Manishimwe, JE Akahome, J Uwagaba, I Danjuma Journal of Global Entrepreneurship Research 13 (1), 21, 2023 | 8 | 2023 |
Impact of entrepreneurial marketing on organisational performance of small business enterprises in Yola, North-East of Nigeria T Manishimwe, L Raimi Journal of Emerging Trends in Marketing and Management, the Bucharest …, 2021 | 8 | 2021 |
Small business survival of onslaughts of Boko Haram Insurgency, COVID-19 pandemic, and economic crisis in Yola, North-East Nigeria: Leveraging entrepreneurial marketing L Raimi, T Manishimwe Cases on Small Business Economics and Development During Economic Crises, 97-118, 2021 | 5 | 2021 |
Correction to: Customer-centric influence of entrepreneurial marketing on business performance of hotels in Nigeria during the COVID-19 crisis T Manishimwe, L Raimi, CJ Azubuike Journal of Revenue and Pricing Management 21 (6), 684, 2022 | 4 | 2022 |
Vertical integration and financial performance in African emerging economies: Case Study of Olam Nigeria Limited, Nigeria N Clinton-Etim, T Manishimwe The Business & Management Review 12 (1), 117-127, 2021 | 3 | 2021 |
Developing an Innovation-Based Framework of Digital Entrepreneurship Strategy for Small and Medium-Sized Enterprises T Manishimwe, L Raimi Digital Entrepreneurship and Co-Creating Value Through Digital Encounters …, 2023 | 2 | 2023 |
Investigating the level of entrepreneurial orientation and desire for self-employment of students in selected tertiary institutions, North-East Nigeria M Theoneste, N Clinton-Etim The Business & Management Review 12 (1), 21-31, 2021 | 1 | 2021 |
Exploring the underlying factors influencing students’ choice of private education providers in Nigeria using PLS-SEM T Manishimwe, L Raimi, BN Babatunde Discover Education 4 (1), 1-27, 2025 | | 2025 |
Frugal innovation and entrepreneurial university: a case study of African first development university in Africa T Manishimwe, DWP Frazier, H Yusuf Discover Education 3 (1), 190, 2024 | | 2024 |
Impact of Internal Diversity and Customer Satisfaction at the American University of Nigeria AS Awak, Z Ndusa, T Manishimwe, B Bakhytkul Journal of Business Analytics and Data Visualization (e-ISSN: 2584-1637), 21-29, 2024 | | 2024 |
Evaluating the relationship between entrepreneurial marketing, competitive advantage, and small business enterprises performance T Manishimwe, H Yusuf, J Oluomoh, Y Kani 1ST AUN International conference, Research: A Tool For National Development …, 2023 | | 2023 |