| Makeup who you are: self-expression enhances the perceived authenticity and public promotion of beauty work RK Smith, MR Vandellen, LAN Ton Journal of Consumer Research 48 (1), 102-122, 2021 | 59 | 2021 |
| Symbolically simple: How simple packaging design influences willingness to pay for consumable products LAN Ton, RK Smith, J Sevilla Journal of Marketing 88 (2), 121-140, 2024 | 29 | 2024 |
| The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use RK Smith, E Yazdani, P Wang, S Soleymani, LAN Ton Journal of the Academy of Marketing Science 50 (2), 324-337, 2022 | 25 | 2022 |
| Morality and Continuity Authenticity Tradeoffs in the Removal of Unethical Founders LAN Ton, RK Smith, J Sevilla Journal of the Association for Consumer Research 10 (1), 36-46, 2025 | 1 | 2025 |
| Purity Packaging: How and When Simple Packaging Designs Enhance Product Evaluations and Choice LA Ton, R Smith, J Sevilla Advances in Consumer Research 48, 735-737, 2020 | 1 | 2020 |
| Makeup Who You Are: Self-Expression Enhances the Authenticity of Beauty Work RK Smith, MR Vandellen, LAN Ton | 1* | |
| A Consumer's PerspectivEe on Online Search When Using a Search Engine S Whitley, A Chakravarty, LA Ton, P Wang Advances in Consumer Research 50, 193-194, 2022 | | 2022 |
| Firing Founders that Behave Badly: Effects of Morality versus Authenticity on Brand Evaluation LAN Ton, R Smith Advances in Consumer Research 48, 732-734, 2020 | | 2020 |
| 7P Firing Founders That Behave Badly: Effects of Moral Versus Type Authenticity on Brand Evaluations L Anh Nu Ton, R Smith ACR North American Advances, 2019 | | 2019 |
Rosanna K SmithUniversity of Illinois Urbana-Champaign確認したメール アドレス: illinois.edu