| When income matters: Customers evaluation of shopping malls’ hedonic and utilitarian orientations T Allard, BJ Babin, JC Chebat Journal of retailing and Consumer Services 16 (1), 40-49, 2009 | 254 | 2009 |
| Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth T Allard, LH Dunn, K White Journal of Marketing 84 (4), 86-108, 2020 | 180 | 2020 |
| Cross-Domain Effects of Guilt on Desire for Self-Improvement Products T Allard, K White Journal of Consumer Research 42 (3), 401-419, 2015 | 141 | 2015 |
| Comparative Price and the Design of Effective Product Communications T Allard, D Griffin Journal of Marketing 81 (5), 16-29, 2017 | 49 | 2017 |
| When “more” seems like less: Differential price framing increases the choice share of higher-priced options T Allard, DJ Hardisty, D Griffin Journal of Marketing Research 56 (5), 826-841, 2019 | 32 | 2019 |
| Reinventing the branch: An empirical assessment of banking strategies to environmental differentiation T Allard, B Babin, JC Chebat, M Crispo Journal of Retailing and Consumer Services 16 (6), 442-450, 2009 | 17 | 2009 |
| Ethical Branding in A Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions T Allard, B McFerran Journal of Consumer Psychology 32 (4), 551-572, 2022 | 10 | 2022 |
| An e-retailer’s dilemma: the dual influence of information presentation F Vachon, T Allard, S Rivard Proceedings of the Fifteenth Americas Conference on Information Systems, San …, 2009 | 3 | 2009 |
| Misunderstood Menu Metrics: Side-length Food Sizing Leads to Quantity Underestimation and Overeating T Allard, S Puntoni Journal of the Association for Consumer Research 7 (4), 438-449, 2022 | 2 | 2022 |
| The Charity Competence Curse: When Signals of Managerial Competence Backfire LS Zhang, T Allard, DJ Hardisty, XS Wang Advances in Consumer Research 51, 332-332, 2023 | 1 | 2023 |
| The Surprising Upside of Expensive Products That Don’t Sell T Allard, M Khamitov Harvard Business Review, 2020 | 1 | 2020 |
| The Price That Binds: Perceived Fairness and the Effectiveness of Restricted Price Promotions S Yi, DJ Hardisty, DW Griffin, T Allard Available at SSRN 4384646, 2023 | | 2023 |
| Neutrality is Complicit: Effect of Political Ideology on Neutral Brand Preference M Yu, S Ng, T Allard Advances in Consumer Research 50, 231-231, 2022 | | 2022 |
| Threshold versus Capped Framing: An Equity Theory of Restricted Promotions S Yi, T Allard, D Hardisty, D Griffin Advances in Consumer Research 50, 322-323, 2022 | | 2022 |
Katherine WhiteUniversity of British Columbia; University of Calgary確認したメール アドレス: sauder.ubc.ca