| Functional value vs emotional value: A comparative study of the values that contribute to a preference for a corporate brand T Kato International Journal of Information Management Data Insights 1 (2), 100024, 2021 | 90 | 2021 |
| A management method of the corporate brand image based on customers’ perception T Kato, K Tsuda Procedia Computer Science 126, 1368-1377, 2018 | 48 | 2018 |
| The impact of questionnaire length on the accuracy rate of online surveys T Kato, T Miura Journal of Marketing Analytics 9 (2), 83-98, 2021 | 47 | 2021 |
| Factors of loyalty across corporate brand images, products, dealers, sales staff, and after-sales services in the automotive industry T Kato Procedia Computer Science 192, 1411-1421, 2021 | 32 | 2021 |
| Loyalty management in durable consumer goods: trends in the influence of recommendation intention on repurchase intention by time after purchase T Kato Journal of Marketing Analytics 7, 76-83, 2019 | 30 | 2019 |
| Opposition in Japan to the Olympics during the COVID-19 pandemic T Kato Humanities and Social Sciences Communications 8 (1), 1-9, 2021 | 29 | 2021 |
| Brand loyalty explained by concept recall: recognizing the significance of the brand concept compared to features T Kato Journal of Marketing Analytics 9 (3), 185, 2021 | 22 | 2021 |
| Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value T Kato Journal of Brand Management 28 (6), 671-684, 2021 | 21 | 2021 |
| Verification of perception difference between actual space and VR space in car design T Kato International Journal on Interactive Design and Manufacturing (IJIDeM) 13 (3 …, 2019 | 19 | 2019 |
| Contribution to purchase behavior of voluntary search compared to web advertisement T Kato, K Tsuda Procedia Computer Science 126, 1329-1335, 2018 | 14 | 2018 |
| Consumer response tendency and its implications for satisfaction and recommendation intention T Kato Journal of Global Scholars of Marketing Science 32 (2), 269-284, 2022 | 13 | 2022 |
| The effect of the number of additional options for vehicles on consumers’ willingness to pay T Kato, K Tsuda Procedia Computer Science 176, 1540-1547, 2020 | 12 | 2020 |
| Related verification of emotional value and company brand emitted from pure recall T Kato, K Tsuda Procedia computer science 112, 1298-1307, 2017 | 12 | 2017 |
| Perceived color quality: The effect of light reflection brightness of a car’s exterior design on consumers’ purchase intentions T Kato International Journal of Engineering Business Management 14, 1-10, 2022 | 11 | 2022 |
| Comparison of the influence of self-driving technology brand name on purchase intention between Japan and the US T Kato Procedia Manufacturing 39, 1369-1376, 2019 | 11 | 2019 |
| Which Is More Effective for Job Satisfaction, Expert Knowledge or Career Status Through Training? Differences between Large Enterprises and SMEs T Kato, S Yamamoto, A Miyaji, S Katsuki, C Kataoka Journal of Applied Social Science, 1-18, 2022 | 10 | 2022 |
| Contribution of concept recall to brand loyalty: An empirical analysis of design and performance T Kato Journal of Consumer Behaviour, 1-10, 2021 | 9 | 2021 |
| Effect of products’ startup sound on repurchase intention T Kato, R Yokote, T Kondo, K KONOSHI International Journal of Japan Association for Management Systems 12 (1), 81-86, 2020 | 9 | 2020 |
| Effect of driving sound of electric vehicle on product attractiveness T Kato, R Yokote Human-Centric Intelligent Systems 3 (3), 416-424, 2023 | 8 | 2023 |
| Demand prediction in the automobile industry independent of big data T Kato Annals of Data Science 9 (2), 249-270, 2022 | 8 | 2022 |
Masaki KoizumiNEC Corporation確認したメール アドレス: nec.com
