| Mobile advertising: A systematic literature review and future research agenda C Jebarajakirthy, HI Maseeh, Z Morshed, A Shankar, D Arli, R Pentecost International Journal of Consumer Studies 45 (6), 1258-1291, 2021 | 156 | 2021 |
| Online food delivery: A systematic synthesis of literature and a framework development A Shankar, C Jebarajakirthy, P Nayal, HI Maseeh, A Kumar, A Sivapalan International Journal of Hospitality Management 104, 103240, 2022 | 153 | 2022 |
| Privacy concerns in e‐commerce: A multilevel meta‐analysis HI Maseeh, C Jebarajakirthy, R Pentecost, D Arli, S Weaven, ... Psychology & Marketing 38 (10), 1779-1798, 2021 | 134 | 2021 |
| Artificial intelligence in marketing: A meta‐analytic review P Mehta, C Jebarajakirthy, HI Maseeh, A Anubha, R Saha, K Dhanda Psychology & Marketing 39 (11), 2013-2038, 2022 | 76 | 2022 |
| A meta-analytic review of mobile advertising research HI Maseeh, C Jebarajakirthy, R Pentecost, M Ashaduzzaman, D Arli, ... Journal of Business Research 136, 33-51, 2021 | 67 | 2021 |
| Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour M Ashaduzzaman, C Jebarajakirthy, SK Weaven, HI Maseeh, M Das, ... European Journal of Marketing 56 (4), 968-1013, 2022 | 66 | 2022 |
| Place branding: A systematic literature review and future research agenda S Swain, C Jebarajakirthy, BK Sharma, HI Maseeh, A Agrawal, J Shah, ... Journal of Travel Research 63 (3), 535-564, 2024 | 47 | 2024 |
| Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory HI Maseeh, D Sangroya, C Jebarajakirthy, M Adil, J Kaur, MP Yadav, ... Psychology & Marketing 39 (12), 2302-2327, 2022 | 40 | 2022 |
| Online service failure: antecedents, moderators and consequences M Adil, M Sadiq, C Jebarajakirthy, HI Maseeh, D Sangroya, K Bharti Journal of Service Theory and Practice 32 (6), 797-842, 2022 | 40 | 2022 |
| Two decades of brand hate research: a review and research agenda R Kumar, C Jebarajakirthy, HI Maseeh, K Dhanda, R Saha, R Dahiya Marketing Intelligence & Planning 41 (6), 763-789, 2023 | 22 | 2023 |
| A systematic literature review on network marketing: what do we know and where should we be heading? IP Chopra, C Jebarajakirthy, M Acharyya, R Saha, HI Maseeh, S Nahar Industrial Marketing Management 113, 180-201, 2023 | 21 | 2023 |
| A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption C Jebarajakirthy, A Sivapalan, M Das, HI Maseeh, M Ashaduzzaman, ... European Journal of Marketing 58 (4), 1141-1174, 2024 | 18 | 2024 |
| Permission marketing: a systematic review of 22 Years of research S Swain, C Jebarajakirthy, HI Maseeh, R Saha, N Gupta, R Grover Marketing Intelligence & Planning 41 (3), 310-328, 2023 | 16 | 2023 |
| Exploring the privacy concerns of smartphone app users: A qualitative approach HI Maseeh, S Nahar, C Jebarajakirthy, M Ross, D Arli, M Das, M Rehman, ... Marketing Intelligence & Planning 41 (7), 945-969, 2023 | 15 | 2023 |
| A meta‐analysis on peer‐to‐peer accommodation adoption M Ashaduzzaman, S Weaven, M Ross, C Jebarajakirthy, ... Psychology & Marketing 40 (12), 2504-2525, 2023 | 11 | 2023 |
| Guest editorial: Consumer privacy in the technological era C Jebarajakirthy, S Weaven, D Arli, HI Maseeh Journal of Consumer Marketing 40 (2), 153-154, 2023 | 7 | 2023 |
| Electronic shopping cart abandonment: What do we know and where should we be heading? IP Chopra, C Jebarajakirthy, T Jain, HI Maseeh Electronic Markets 34 (1), 1-30, 2024 | 6 | 2024 |
| Green skepticism: review and research agenda A Sivapalan, C Jebarajakirthy, R Saha, P Mehta, MS Balaji, HI Maseeh Marketing Intelligence & Planning 42 (8), 1541-1580, 2024 | 4 | 2024 |
| Understanding smartphone users’ app usage with restricted permissions HI Maseeh, C Jebarajakirthy, A Sivapalan, M Ross, M Rehman Information Technology & People, 2024 | 4 | 2024 |
| Why do consumers choose online food delivery services? A meta-analytic review A Shankar, C Jebarajakirthy, HI Maseeh, P Nayal, A Kumar, C Krishnan International Journal of Hospitality Management 123, 103921, 2024 | 3 | 2024 |