| The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers HJ Su, YA Huang, G Brodowsky, HJ Kim Tourism management 32 (4), 805-814, 2011 | 225 | 2011 |
| The effects of country of design and country of assembly on evaluative beliefs about automobiles and attitudes toward buying them: A comparison between low and high … GH Brodowsky Journal of International Consumer Marketing 10 (3), 85-113, 1998 | 191 | 1998 |
| Managing country-of-origin choices: competitive advantages and opportunities GH Brodowsky, J Tan, O Meilich International Business Review 13 (6), 729-748, 2004 | 143 | 2004 |
| Investigating the influence of professor characteristics on student satisfaction and dissatisfaction: A comparative study T Gruber, A Lowrie, GH Brodowsky, AE Reppel, R Voss, IN Chowdhury Journal of Marketing Education 34 (2), 165-178, 2012 | 97 | 2012 |
| Does masstige offer the prestige of luxury without the social costs? Status and warmth perceptions from masstige and luxury signals FN Ho, J Wong, G Brodowsky Journal of Business Research 155, 113382, 2023 | 46 | 2023 |
| A cross-cultural study of consumer attitudes toward time GH Brodowsky, BB Anderson Journal of Global Marketing 13 (3), 93-109, 2000 | 42 | 2000 |
| Leadership in “Confucian Asia”: a three-country study of justice, trust, and transformational leadership† R Pillai, JC Kohles, MC Bligh, MK Carsten, G Brodowsky Organization Management Journal 8 (4), 242-259, 2011 | 37 | 2011 |
| Brand and country influences on purchase intentions: a theory-of-reasoned action approach G Brodowsky, K Stewart, B Anderson Journal of promotion management 24 (2), 251-269, 2018 | 30 | 2018 |
| Tolerance for cheating from the classroom to the boardroom: A study of underlying personal and cultural drivers GH Brodowsky, E Tarr, FN Ho, D Sciglimpaglia Journal of Marketing Education 42 (1), 23-36, 2020 | 26 | 2020 |
| If time is money is it a common currency? Time in Anglo, Asian, and Latin cultures GH Brodowsky, BB Anderson, CP Schuster, O Meilich, M Ven Venkatesan Journal of Global Marketing 21 (4), 245-257, 2008 | 25 | 2008 |
| The best of times is now: A study of the gay subculture's attitudes toward time G Brodowsky, N Granitz, B Anderson Time & Society 17 (2-3), 233-260, 2008 | 25 | 2008 |
| Advertising and peer influences on teen and young adolescent alcohol consumption decisions: a theory-of-reasoned-action approach D Sciglimpaglia, EK Tarr, GH Brodowsky Journal of Promotion Management 27 (3), 417-440, 2020 | 21 | 2020 |
| A cross-cultural study of waiting as a satisfaction driver in selected service encounters BB Anderson, G Brodowsky Journal of East-West Business 7 (1), 11-36, 2001 | 19 | 2001 |
| Parental supervision and control of adolescents’ problematic internet use: understanding and predicting adoption of parental control software K Stewart, G Brodowsky, D Sciglimpaglia Young Consumers 23 (2), 213-232, 2022 | 17 | 2022 |
| Presidential Scandal and Leadership: A Natural Laboratory Test of the Resiliency of President Clinton's Transformational Leadership During the Impeachment Crisis1 R Pillai, S Stites‐Doe, G Brodowsky Journal of Applied Social Psychology 34 (6), 1109-1130, 2004 | 15 | 2004 |
| The role of country of origin in consumer purchase decisions: development and testing of a comprehensive theoretical model GH Brodowsky State University of New York at Buffalo, 1997 | 12 | 1997 |
| Secondary data: Collection and analysis-Classroom activities for learning CP Schuster, B Anderson, G Brodowsky | 11 | 2014 |
| Integrating cross-cultural marketing research training in international business education programs: It's time, and here's why and how RL Taylor, GH Brodowsky Journal of Teaching in International Business 23 (2), 145-172, 2012 | 11 | 2012 |
| Chronological age versus life horizon: Exploring the concept of ageing in consumer behavior BB Anderson, GH Brodowsky Journal of Marketing Development and Competitiveness 9 (2), 27, 2015 | 8 | 2015 |
| If time is money, is it a common currency? A cross-cultural study of time attitudes GH Brodowsky, BB Anderson, O Meilich, CP Schuster, MV Venkatesan Enhancing Knowledge Development in Marketing, 378, 2006 | 8 | 2006 |