Promoting through consumer nostalgia: A conceptual framework and future research agenda S Rana, SK Raut, S Prashar, ABA Hamid Journal of Promotion Management 27 (2), 211-249, 2020 | 74 | 2020 |
The transversal of nostalgia from psychology to marketing: what does it portend for future research? S Rana, SK Raut, S Prashar, MA Quttainah International Journal of Organizational Analysis 30 (4), 899-932, 2020 | 46 | 2020 |
Understanding the Service Quality Dimensions and Achieving Resilience in Service Retail SK Raut, S Sakpal, R Soni Handbook of Research on Supply Chain Resiliency, Efficiency, and Visibility …, 2022 | 18 | 2022 |
Leveraging Tacit Knowledge for Strategizing: Impact on Long-Term Performance KR Bhandari, SK Raut Advances in Management Research: Innovation and Technology 1, 127-138, 2019 | 12 | 2019 |
Knowledge management and career readiness: a review and synthesis SK Raut, I Alon, S Rana, S Kathuria Journal of Knowledge Management 28 (7), 1821-1866, 2024 | 8 | 2024 |
A review of the contribution of Yair Aharoni to the foreign investment decision process: a bibliometric analysis SK Raut, I Alon, S Rana European Journal of International Management 20 (1), 8-42, 2023 | 7 | 2023 |
The Dark Side of Members' Heterogeneity within Online Brand Communities and Global Virtual Teams: An Extension to Schwartz’s Value Theory SK Raut, S Rana, S Kathuria, I Alon Journal of Global Marketing 36 (4), 1-19, 2023 | 5 | 2023 |
Enhancing marketing and brand communication with AI-driven content creation S Raut, A Chandel, S Mittal AI, corporate social responsibility, and marketing in modern organizations …, 2025 | 3 | 2025 |
Promotion Perspectives and Practices in Emerging Markets S Rana, AK Shrivastava, SK Raut Promotional Practices and Perspectives from Emerging Markets, 1-7, 2022 | 3* | 2022 |
Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies D Panda, SK Raut, S Rana, MN Shamsudin Journal of Business & Industrial Marketing 39 (12), 2684-2698, 2024 | 2 | 2024 |
Household food waste reduction and leftover reuse intention: interplay of personal norms and mediating variables D Panda, SK Raut, S Rana, MN Shamsudin Journal of Foodservice Business Research, 1-30, 2024 | 1 | 2024 |
Navigating cultural complexity in global markets: insights and future directions from two decades of marketing literature N Johri, Rohit, SK Raut, S Rana International Journal of System Assurance Engineering and Management, 1-15, 2024 | | 2024 |
Sustainability and Capability Building in Organizations: A Focused Group Approach S Verma, SK Raut, R Narula, P Rao FIIB Business Review, 23197145241269203, 2024 | | 2024 |
Adaptive Performance and Conflict Management in Multicultural Teams SK Raut Doctoral dissertations at University of Agder, 2024 | | 2024 |
The contribution of X Culture Academy to the Development of Career Ready International Business Workforce: What do we know, how do we know, and where should we be heading? SK Raut, I Alon, S Rana, S Kathuria 48th European International Business Academy (EIBA) Annual Conference, 2022 …, 2023 | | 2023 |