| Does e-learning service quality influence e-learning student satisfaction and loyalty? Evidence from Vietnam L Pham, YB Limbu, TK Bui, HT Nguyen, HT Pham International Journal of Educational Technology in Higher Education 16 (7), 1-26, 2019 | 704 | 2019 |
| Perceived ethics of online retailers and consumer behavioral intentions YB Limbu, M Wolf, D Lunsford Journal of Research in Interactive Marketing 6 (2), 133-154, 2012 | 357 | 2012 |
| Consumers' perceptions of online ethics and its effects on satisfaction and loyalty YB Limbu, M Wolf, DL Lunsford Journal of Research in Interactive Marketing 5 (1), 71-89, 2011 | 258 | 2011 |
| The health belief model applied to COVID-19 vaccine hesitancy: A systematic review YB Limbu, RK Gautam, L Pham Vaccines 10 (6), 973, 2022 | 199 | 2022 |
| Empathy, nonverbal immediacy, and salesperson performance: the mediating role of adaptive selling behavior YB Limbu, C Jayachandran, BJ Babin, RT Peterson Journal of Business & Industrial Marketing 31 (5), 654-667, 2016 | 139 | 2016 |
| Does information and communication technology improve job satisfaction? The moderating role of sales technology orientation YB Limbu, C Jayachandran, BJ Babin Industrial Marketing Management 43 (7), 1236-1245, 2014 | 134 | 2014 |
| Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general BA Huhmann, YB Limbu Current Research on Gender Issues in Advertising, 2018 | 129 | 2018 |
| Credit Card Literacy and Financial Well-Being of College Students: A Moderated Mediation Model of Self-Efficacy and Credit Card Number YB Limbu, S Sato International Journal of Bank Marketing 37 (4), 991-1003, 2019 | 113 | 2019 |
| Technology Readiness and Purchase Intention: Role of Perceived Value and Online Satisfaction in the Context of Luxury Hotels L Pham, S Williamson, YB Limbu, PT Ngyen International Journal of Management and Decision Making 19 (1), 91-117, 2020 | 77 | 2020 |
| Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE G Ahmed, A Abudaqa, C Jayachandran, YB Limbu, R Alzahmi Marketing Communications and Brand Development in Emerging Economies Volume …, 2022 | 66 | 2022 |
| Credit Card Knowledge, Social Motivation, and Credit Card Misuse among College Students: Examining the Information-Motivation-Behavioral Skills Model YB Limbu International Journal of Bank Marketing 35 (5), 842-856, 2017 | 66 | 2017 |
| Are College Students at Greater Risk of Credit Card Abuse? Age, Gender, Materialism, and Parental Influence on Consumer Response to Credit Cards YB Limbu, BA Huhmann, B Xu Journal of Financial Services Marketing 17 (2), 148-162, 2012 | 63 | 2012 |
| An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising YB Limbu, BA Huhmann, RT Peterson International Journal of Pharmaceutical and Healthcare Marketing 6 (1), 23-38, 2012 | 63 | 2012 |
| Predicting Vaccination Intention against COVID-19 Using Theory of Planned Behavior: A Systematic Review and Meta-Analysis YB Limbu, RK Gautam, W Zhou Vaccines 10 (12), 2026, 2022 | 48 | 2022 |
| Predictors of Green Cosmetics Purchase Intentions among Young Female Consumers in Vietnam YB Limbu, L Pham, TTT Nguyen Sustainability 14, 12599, 2022 | 45 | 2022 |
| The Convergence of Mirroring and Empathy: Communications Training in Business-to-Business Personal Selling Persuasion Efforts RT Peterson, YB Limbu Journal of Business to Business Marketing 16 (3), 193-219, 2009 | 45 | 2009 |
| Student Characteristics and Perspectives in Entrepreneurial Courses: A Profile RT Peterson, YB Limbu Journal of Entrepreneurship Education 13 (1), 65-83, 2010 | 44 | 2010 |
| Why some people are hesitant to receive COVID-19 boosters: A systematic review YB Limbu, BA Huhmann Tropical Medicine and Infectious Disease 8 (3), 159, 2023 | 41 | 2023 |
| Airborne infrared search and track systems HB Srivastava, YB Limbu, R Saran, A Kumar Defence Science Journal 57 (5), 739-753, 2007 | 39 | 2007 |
| Consumer brand engagement on social media in the COVID-19 pandemic: the roles of country-of-origin and consumer animosity T Wang, YB Limbu, X Fang Journal of Research in Interactive Marketing 16 (1), 45-63, 2022 | 37 | 2022 |
Bruce HuhmannVirginia Commonwealth University確認したメール アドレス: vcu.edu