フォロー
Donggyu Kim
タイトル
引用先
引用先
The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness
E Kim, D Kim, Z E, H Shoenberger
Frontiers in Psychology 14, 1089051, 2023
712023
The ethics of virtuality: navigating the complexities of human-like virtual influencers in the social media marketing realm
D Kim, Z Wang
Frontiers in Communication 8, 1205610, 2023
412023
Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers
E Kim, H Shoenberger, D Kim, E Thorson, E Zihang
International Journal of Advertising, 1-31, 2024
112024
Cross-platform information flow and multilingual text analysis: a comparative study of Weibo and Twitter through deep learning
Z Wang, J Zhu, Y Xu, D Kim, D Williams
Computational Communication Research 5 (1), 1, 2023
62023
Justice behind the virtual mask: The influence of race of the virtual influencer and the creator on promoting the Black Lives Matter movement
JW Hong, IF Cruz, D Kim
new media & society, 14614448241262806, 2024
52024
Social media influencer vs. virtual influencer: The mediating role of source credibility and authenticity in advertising effectiveness within AI influencer marketing
D Kim, Z Wang
Computers in Human Behavior: Artificial Humans 2 (2), 100100, 2024
42024
The effect of trust and its antecedents on robot acceptance
K Fischer, D Kim, JW Hong
32nd IEEE International Conference on Robot & Human Interactive …, 2023
22023
To Live or Not to Live With It? Examining the Cultivation Effect of State Media on Support for the Zero-COVID Policy
Z Wang, D Kim, J Zhu
International Journal of Public Opinion Research 36 (3), 2024
12024
I Am Not Your Typical Chatbot: Hedonic and Utilitarian Evaluation of Open-Domain Chatbots
JW Hong, K Fischer, D Kim, JH Cho, Y Sun
International Journal of Human–Computer Interaction, 1-12, 2024
2024
Digital Echoes of Discrimination: Investigating the Reception of Hate Speech Against Korean Chinese in Online Communities
S Jung, D Kim
Korean Journal of Communication 1 (2), 110-138, 2024
2024
HUMAN-LIKE VS ANIMATED: AS VIRTUAL INFLUENCERS PROLIFERATE WHICH LEADS TO ADVERTISING EFFECTIVENESS?
D Kim, EA Kim, E Zihang, H Shoenberger
American Academy of Advertising. Conference. Proceedings (Online), 92-92, 2023
2023
現在システムで処理を実行できません。しばらくしてからもう一度お試しください。
論文 1–11