| Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness E Aguirre, D Mahr, D Grewal, K de Ruyter, M Wetzels Journal of Retailing 91 (1), 34–49, 2015 | 1018 | 2015 |
| Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences T Hilken, K De Ruyter, M Chylinski, D Mahr, DI Keeling Journal of the Academy of Marketing Science 45, 884-905, 2017 | 756 | 2017 |
| The value of customer cocreated knowledge during the innovation process D Mahr, A Lievens, V Blazevic Journal of Product Innovation Management 31 (3), 599-615, 2014 | 563 | 2014 |
| Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders K Kazadi, A Lievens, D Mahr Journal of business research 69 (2), 525-540, 2016 | 515 | 2016 |
| Service robots: value co-creation and co-destruction in elderly care networks M Čaić, G Odekerken-Schröder, D Mahr Journal of Service Management 29 (2), 178-205, 2018 | 433 | 2018 |
| Virtual lead user communities: Drivers of knowledge creation for innovation D Mahr, A Lievens Research policy 41 (1), 167-177, 2012 | 405 | 2012 |
| Making omnichannel an augmented reality: the current and future state of the art T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter Journal of Research in Interactive Marketing 12 (4), 509-523, 2018 | 361 | 2018 |
| The value of social media for innovation: A capability perspective MI Muninger, W Hammedi, D Mahr Journal of Business Research 95, 116-127, 2019 | 355 | 2019 |
| Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages F Villarroel Ordenes, D Grewal, S Ludwig, KD Ruyter, D Mahr, M Wetzels Journal of Consumer Research 45 (5), 988-1012, 2019 | 349 | 2019 |
| Let me imagine that for you: Transforming the retail frontline through augmenting customer mental imagery ability J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling Journal of Retailing 95 (2), 94-114, 2019 | 328 | 2019 |
| The acceptance of blockchain technology in meat traceability and transparency F Sander, J Semeijn, D Mahr British Food Journal 120 (9), 2066-2079, 2018 | 309 | 2018 |
| Augmented reality marketing: A technology-enabled approach to situated customer experience M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter Australasian Marketing Journal 28 (4), 374-384, 2020 | 291 | 2020 |
| Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling Journal of Retailing 95 (4), 219-234, 2019 | 267 | 2019 |
| Value of social robots in services: social cognition perspective M Čaić, D Mahr, G Oderkerken-Schröder Journal of Services Marketing 33 (4), 463-478, 2019 | 252 | 2019 |
| The playground effect: How augmented reality drives creative customer engagement A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter Journal of Business Research 116, 85-98, 2020 | 245 | 2020 |
| Embracing falsity through the metaverse: The case of synthetic customer experiences M Golf-Papez, J Heller, T Hilken, M Chylinski, K de Ruyter, DI Keeling, ... Business Horizons 65 (6), 739-749, 2022 | 227 | 2022 |
| Mitigating loneliness with companion robots in the COVID-19 pandemic and beyond: an integrative framework and research agenda G Odekerken-Schröder, C Mele, T Russo-Spena, D Mahr, A Ruggiero Journal of Service Management 31 (6), 1149-1162, 2020 | 226 | 2020 |
| Uncovering collaborative value creation patterns and establishing corresponding customer roles S Moeller, R Ciuchita, D Mahr, G Odekerken-Schröder, M Fassnacht Journal of service research 16 (4), 471-487, 2013 | 219 | 2013 |
| Leveraging service design for healthcare transformation: Toward people-centered, integrated, and technology-enabled healthcare systems L Patrício, D Sangiorgi, D Mahr, M Čaić, S Kalantari, S Sundar Journal of Service Management 31 (5), 889-909, 2020 | 192 | 2020 |
| Seeing eye to eye: social augmented reality and shared decision making in the marketplace T Hilken, DI Keeling, K de Ruyter, D Mahr, M Chylinski Journal of the Academy of Marketing Science 48, 143-164, 2020 | 165 | 2020 |
Gaby OdekerkenMaastricht University確認したメール アドレス: maastrichtuniversity.nl