| Nostalgic marketing, perceived self-continuity, and consumer decisions I Ju, J Kim, MJ Chang, S Bluck Management Decision 54 (8), 2063-2083, 2016 | 119 | 2016 |
| Are social marketing and advertising communications (SMACs) meaningful?: A survey of Facebook user emotional responses, source credibility, personal relevance, and perceived … JD Morris, Y Choi, I Ju Journal of Current Issues & Research in Advertising 37 (2), 165-182, 2016 | 72 | 2016 |
| The influence of life satisfaction on nostalgic advertising and attitude toward a brand I Ju, JW Jun, NA Dodoo, J Morris Journal of Marketing Communications 23 (4), 413-427, 2017 | 47 | 2017 |
| Does influencer–follower relationship matter? Exploring how relationship norms and influencer–product congruence affect advertising effectiveness across product categories I Ju, C Lou Journal of Interactive Advertising 22 (2), 157-177, 2022 | 37 | 2022 |
| Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness L Wu, I Ju, NA Dodoo Journal of Global Marketing 29 (4), 203-217, 2016 | 28 | 2016 |
| Facebook fan page: the effect of perceived socialness in consumer–brand communication JK Hammick, I Ju Journal of Marketing Communications 24 (7), 686-702, 2018 | 26 | 2018 |
| The impact of self-continuity on fans' pride and word-of-mouth recommendations: The moderating effects of team performance and social responsibility associations MJ Chang, DP Connaughton, I Ju, J Kim, JH Kang Sport Marketing Quarterly 28 (1), 20-33, 2019 | 25 | 2019 |
| Creating nostalgic advertising based on the reminiscence bump: Diachronic relevance and purchase intent I Ju, Y Choi, J Morris, HW Liao, S Bluck Applied Cognitive Psychology 30 (3), 465-471, 2016 | 25 | 2016 |
| Managing negative word-of-mouth: the interplay between locus of causality and social presence Y He, I Ju, Q Chen, DL Alden, H Zhu, K Xi Journal of Services Marketing 34 (2), 137-148, 2020 | 24 | 2020 |
| The mind-set to share: an exploration of antecedents of narrowcasting versus broadcasting in digital advertising I Ju, Y He, Q Chen, W He, B Shen, S Sar Journal of Advertising 46 (4), 473-486, 2017 | 19 | 2017 |
| The impact of consumers’ attitudes toward a theme park: A focus on Disneyland in the Los Angeles metropolitan area YH Bae, S Moon, JW Jun, T Kim, I Ju Sustainability 10 (10), 3409, 2018 | 17 | 2018 |
| The effect of nostalgia on self-continuity, pride, and intention to visit a sport team's hometown MJ Chang, RC Schneider, DP Connaughton, PF Hager, I Ju Journal of Sport & Tourism 23 (2-3), 115-131, 2019 | 16 | 2019 |
| Future time perspective moderates consumer responses to nostalgic advertising I Ju, S Bluck, HW Liao GeroPsych, 2018 | 14 | 2018 |
| The effect model of billboard advertising media JW Jun, YH Bae, I Ju, J Chung Journal of Multidisciplinary Research 8 (2), 15-31, 2016 | 11 | 2016 |
| Hierarchical relationships among self-continuity, advertising attitudes, brand attitudes and purchase intentions in terms of nostalgic advertising I Ju, JW Jun The Korean Journal of Advertising 26 (5), 151-168, 2015 | 8 | 2015 |
| Cultural differences among Young adult consumers in Hong Kong, Japan, and Korea YH Bae, M Hough, JW Jun, I Ju Journal of Global Marketing 31 (1), 18-30, 2018 | 7 | 2018 |
| Process or outcome focus? understanding the impact of future time perspective on advertising effectiveness L Wu, SY Park, I Ju Journal of Current Issues & Research in Advertising 42 (1), 62-82, 2021 | 6 | 2021 |
| The impact of nostalgia on self-esteem, empowerment, pride, and the intention to visit the cities where a sport team hosts home games I Ju, MJ Chang, HB Bangero Journal of Sport & Tourism 27 (4), 257-273, 2023 | 1 | 2023 |
| Extending the Reminiscence Bump Effect in Nostalgic Advertising from the United States to South Korea I Ju, EA Kim, S Bluck, JW Jun International Journal of Communication 16, 20, 2022 | 1 | 2022 |
| Effects of a branded webtoon on ad avoidance: The persuasion knowledge model of dual experiences I Ju, JW Jun Journal of Marketing Communications 31 (1), 62-80, 2025 | | 2025 |