| Using values and shopping styles to identify fashion apparel segments FJ Sarabia‐Sanchez, MD De Juan Vigaray, M Hota International journal of retail & distribution management 40 (3), 180-199, 2012 | 68 | 2012 |
| The relative influence of consumer socialization agents on children and adolescents: Examining the past and modeling the future M Hota, RL McGuiggan European Advances in Consumer Research. Vol. 7: Proceedings of 2005 European …, 2006 | 64 | 2006 |
| Consumer socialization in childhood and adolescence: Impact of psychological development and family structure M Hota, F Bartsch Journal of Business Research 105, 11-20, 2019 | 55 | 2019 |
| Can Public-Service Advertising Change Children’s Nutrition Habits? The Impact of Relevance and Familiarity M Hota, R Chumpitaz, A Cousin Journal of Advertising Research, 2010 | 50 | 2010 |
| The impact of visual and child-oriented packaging elements versus information on children’s purchase influence across various age groups M Hota, K Charry International Journal of Retail & Distribution Management 42 (11/12), 1069-1082, 2014 | 31 | 2014 |
| SCHWARTZ VALUES, CONSUMER VALUES AND SEGMENTATION: THE SPANISH FASHION APPAREL CASE MDDJ Vigaray, M Hota | 21 | 2008 |
| A real child in a virtual world: Exploring whether children’s participation in MMORPGs transforms them into virtual retail shoppers M Hota, M Derbaix International Journal of Retail & Distribution Management 44 (11), 1132-1148, 2016 | 17 | 2016 |
| Children as actors of tomorrow’s hypermarket experience MD De-Juan-Vigaray, M Hota International journal of retail & distribution management 47 (6), 699-711, 2019 | 13 | 2019 |
| Family size, structure and composition: influence on development of children as consumers N Challa, A Singh, M Fosado, J Harjani, M Hota IESEG School of Management, https://www. ieseg. fr/wp-content/uploads/2012/03, 2016 | 4 | 2016 |
| Case Study 7: Häagen-Dazs China: the luxury icing on the cream D Newlands, M Hota Services Marketing Cases in Emerging Markets: An Asian Perspective, 77-88, 2016 | 3 | 2016 |
| The societal impact of children genderization in advertisement C Letranchant, J Laure, G Maureau, L Tridoux, M Hota Doctoral dissertation, Lille Catholic University.[online]. https://www …, 2016 | 2 | 2016 |
| How Can Child Oriented Marketing Induce Lifetime Loyalty in Children O Bourquin, D Gulic, K Hofer, MDP Osornio, M Hota Working Paper Series, 2016 | 1 | 2016 |
| A real child in a virtual world: Children's motives for participating in virtual gaming communities M Hota, M Derbaix ¡ ESEG working series, MKT-01, 2014 | 1 | 2014 |
| The impact of visual and child-oriented packaging elements on children’s purchase influence across various age groups K Charry, M Hota International Journal of Retail and Distribution Management 42, 2014 | 1 | 2014 |
| Kids Commercials and Commercials in the Asia Pacific: Whose Responsibility is it Anyway? M Hota, R Mcguiggan Association for Consumer Research Asia Pacific Conference, 2006 | 1 | 2006 |
| The relative influence of consumer socialisation agents on children and adolescents: the impact of stages of internal development and surrounding cultural context M Hota PQDT-Global, 2006 | 1 | 2006 |
| Is Aldersonian theory relevant in today's contexts?-an illustrative case M Hota, LC Young Australian and New Zealand Marketing Academy Conference, 2003 | 1 | 2003 |
| Case Study 2: Starbucks Philippines: Brewing a Filipino-American Experience M Hota, D Newlands Services Marketing Cases in Emerging Markets: An Asian Perspective, 17-25, 2016 | | 2016 |
| Designing Effective Pro-Nutrition Public Service Announcements for Children: The Impact of Child-Relevance and Campaign Familiarity. M Hota, R Chumpitaz, A Cousin Journal of Advertising Research 50 (4), 460-477, 2010 | | 2010 |
| Buzz Marketing, Product Placement and Subtle Communication M Hota, D Newlands | | 2009 |
Francisco J. Sarabia-SanchezProfessor of Marketing and Marketing Research確認したメール アドレス: umh.es
