The name game: How naming products increases psychological ownership and subsequent consumer evaluations JL Stoner, B Loken, A Stadler Blank Journal of Consumer Psychology 28 (1), 130-137, 2018 | 83 | 2018 |
Sport team personality: It’s not all about winning! AS Blank, J Koenigstorfer, H Baumgartner Sport Management Review 21 (2), 114-132, 2018 | 42 | 2018 |
A general multiple distributed lag framework for estimating the dynamic effects of promotions E Kappe, A Stadler Blank, WS Desarbo Management Science 60 (6), 1489-1510, 2014 | 33 | 2014 |
Room for Growth in Professional Sport: An Examination of the Factors Affecting African-American Attendance. AS Blank, K Sweeney, RD Fuller Sport Marketing Quarterly 23 (4), 2014 | 31 | 2014 |
Best practices for implementing experimental research methods JL Stoner, R Felix, A Stadler Blank International Journal of Consumer Studies 47 (4), 1579-1595, 2023 | 24 | 2023 |
Constrained stochastic extended redundancy analysis WS DeSarbo, H Hwang, AS Blank, E Kappe Psychometrika 80 (2), 516-534, 2015 | 18 | 2015 |
A random coefficients mixture hidden Markov model for marketing research E Kappe, AS Blank, WS DeSarbo International Journal of Research in Marketing 35 (3), 415-431, 2018 | 14 | 2018 |
Can mass customization slow fast fashion down? The impact on time‐to‐disposal and willingness‐to‐pay A Alptekinoglu, A Stadler Blank, MG Meloy, VDR Guide Jr Journal of Operations Management 69 (8), 1320-1341, 2023 | 13 | 2023 |
I “like” it: The effects of social media platform and message on consumer engagement actions RM Achen, A Stadler-Blank, JJ Sailors International journal of sport communication 17 (1), 5-16, 2023 | 13 | 2023 |
A parametric constrained segmentation methodology for application in sport marketing WS DeSarbo, Q Chen, A Stadler Blank Customer Needs and Solutions 4, 37-55, 2017 | 10 | 2017 |
Game changing innovation or bad beat? How sports betting can reduce fan engagement AS Blank, KE Loveland, DM Houghton Journal of Business Research 134, 365-374, 2021 | 9 | 2021 |
Putting a price on user innovation: How consumer participation can decrease perceived price fairness A Stadler Blank, LE Bolton Journal of the Association for Consumer Research 4 (3), 256-268, 2019 | 7 | 2019 |
Sports market segmentation crucial for results W Desarbo, A Blank Sports Business Journal, 2020 | 5 | 2020 |
Besting the status quo: the effect of abstract versus concrete mindsets on emotional trade-off difficulty and avoidant coping behavior DL Alexander, A Stadler Blank Marketing letters 29 (3), 351-362, 2018 | 5 | 2018 |
Responding to COVID‐19: The impact of corporate social responsibility on consumer behavior A Stadler Blank, KE Loveland, A Cheng, S Beck, A Rundus International Journal of Consumer Studies 48 (1), e12982, 2024 | 3 | 2024 |
Proper mix of promotional offerings can produce for teams WS DeSarbo, A Stadler Blank, C McKeon Sports Business Journal 15 (24), 18, 2012 | 3 | 2012 |
Sports diaspora: A national survey of NFL fan dispersion WS DeSarbo, A Stadler Blank, S Kim Sports Business Journal 20 (26), 26, 2017 | 2 | 2017 |
The spatial representation of consumer dispersion patterns via a new multi-level latent class methodology S Kim, AS Blank, WS DeSarbo, JK Vermunt Journal of Classification, 1-22, 2022 | 1 | 2022 |
Applying the Consumer Brand Engagement in Social Media Scale to Professional Sport: A Psychological Approach to Measuring Social Media Engagement. RM Achen, AS Blank Sport Marketing Quarterly 33 (3), 2024 | | 2024 |
Expanding Measurement of Social Media in Sport: Cognitive, Affective, and Activational Dimensions R Achen, A Stadler-Blank | | |