| Consumer culture theory (re) visits actor–network theory: Flattening consumption studies D Bajde Marketing theory 13 (2), 227-242, 2013 | 264 | 2013 |
| Assembling consumption R Canniford, D Bajde Assembling Consumption, 1-18, 2015 | 209 | 2015 |
| Marketized philanthropy: Kiva’s utopian ideology of entrepreneurial philanthropy D Bajde Marketing Theory 13 (1), 3-18, 2013 | 82 | 2013 |
| Creating responsible subjects: The role of mediated affective encounters D Bajde, P Rojas-Gaviria Journal of Consumer Research 48 (3), 492-512, 2021 | 72 | 2021 |
| Do you need a receipt? Exploring consumer participation in consumption tax evasion as an ethical dilemma B Culiberg, D Bajde Journal of business ethics 124, 271-282, 2014 | 72 | 2014 |
| Rethinking the social and cultural dimensions of charitable giving D Bajde Consumption, Markets and Culture 12 (1), 65-84, 2009 | 69 | 2009 |
| Consumer recycling: An ethical decision‐making process B Culiberg, D Bajde Journal of Consumer Behaviour 12 (6), 449-459, 2013 | 57 | 2013 |
| Happy Festivus! Parody as playful consumer resistance I Mikkonen, D Bajde Consumption Markets & Culture 16 (4), 311-337, 2013 | 56 | 2013 |
| Mapping the imaginary of charitable giving D Bajde Consumption Markets & Culture 15 (4), 358-373, 2012 | 50 | 2012 |
| Comparison and cross-pollination of two fields of market systems studies MØ Nøjgaard, D Bajde Consumption Markets & Culture 24 (2), 125-146, 2021 | 46 | 2021 |
| Vedenje porabnikov I Vida, MK Koklič, D Bajde, T Kolar, B Čater, J Damjan Ekonomska fakulteta, 2010 | 43 | 2010 |
| General public’s privacy concerns regarding drone use in residential and public areas: Empirical research report, May 2017 D Bajde, MH Bruun, JK Sommer, K Waltorp Syddansk Universitet og Aalborg Universitet, 2017 | 38* | 2017 |
| The study of perceived adverse effects of digital piracy and involvement: Insights from adult computer users M Kos Koklic, I Vida, D Bajde, B Culiberg Behaviour & Information Technology 33 (3), 225-236, 2014 | 37 | 2014 |
| Consumer culture theory: ideology, mythology and meaning in technology consumption D Bajde International Journal of Actor-Network Theory and Technological Innovation …, 2014 | 36 | 2014 |
| Other‐centered behavior and the dialectics of self and other D Bajde Consumption, Markets and Culture 9 (4), 301-316, 2006 | 36 | 2006 |
| Branding an industry? D Bajde Journal of Brand Management 26, 497-504, 2019 | 34 | 2019 |
| Liquid retail: cultural perspectives on marketplace transformation R Kervenoael, D Bajde, A Schwob Consumption Markets & Culture 21 (5), 417-422, 2018 | 33 | 2018 |
| Examining the effects of utilities and involvement on intentions to engage in digital piracy B Culiberg, MK Koklic, I Vida, D Bajde Computers in Human Behavior 61, 146-154, 2016 | 26 | 2016 |
| Assembling consumption: researching actors, networks and markets D Bajde Routledge, 2015 | 25 | 2015 |
| Back to consumption and production? Prosumers negotiating the WMG lockdown on YouTube D Bajde, M Kos Koklic, J Bajde Journal of Consumer Behaviour 14 (5), 297-306, 2015 | 21 | 2015 |