フォロー
Susana Costa e Silva
Susana Costa e Silva
‎Associate Professor at Católica Porto Business School
確認したメール アドレス: porto.ucp.pt - ホームページ
タイトル
引用先
引用先
年
How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
P Duarte, SC Silva, MB Ferreira
Journal of Retailing and Consumer Services 44, 161-169, 2018
6492018
The evolving role of artificial intelligence in marketing: A review and research agenda
B Vlačić, L Corbo, SC e Silva, M Dabić
Journal of business research 128, 187-203, 2021
5372021
Millennials' attitude toward chatbots: an experimental study in a social relationship perspective
R De Cicco, SC Silva, FR Alparone
International Journal of Retail & Distribution Management, 2020
2482020
Empirical test of the trust–performance link in an international alliances context
SC Silva, F Bradley, CMP Sousa
International Business Review 21 (2), 293-306, 2012
2002012
Internacionalização e redes de empresas: conceitos e teorias
SCS Lorga
1242003
The omni-channel approach: a utopia for companies?
M Hajdas, J Radomska, SC Silva
Journal of Retailing and Consumer Services 65, 102131, 2022
1172022
Need for touch and haptic imagery: An investigation in online fashion shopping
SC Silva, TV Rocha, R De Cicco, RF Galhanone, LTMF Mattos
Journal of Retailing and Consumer Services 59, 102378, 2021
1162021
The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience
SC Silva, A Santos, P Duarte, B Vlačić
International Journal of Retail & Distribution Management 49 (6), 717-734, 2021
1082021
Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club
JC Machado, CC Martins, FC Ferreira, SC Silva, PA Duarte
International Journal of Sports Marketing and Sponsorship, 2020
892020
How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C
SC Silva, PAO Duarte, SR Almeida
Journal of Business & Industrial Marketing, 2020
862020
Multichannel versus omnichannel: a price-segmented comparison from the fashion industry
SC Silva, P Duarte, A Sundetova
International Journal of Retail & Distribution Management 48 (4), 417-430, 2020
862020
The value of textual haptic information in online clothing shopping
T Rodrigues, SC Silva, P Duarte
Journal of Fashion Marketing and Management 21 (1), 88-102, 2017
792017
Omnichannel approach: Factors affecting consumer acceptance
SC Silva, CC Martins, JM Sousa
Journal of Marketing Channels 25 (1-2), 73-84, 2018
782018
The role of consumer-cause identification and attitude in the intention to purchase cause-related products
P Duarte, SC Silva
International Marketing Review, 2019
712019
The role of online experience in the relationship between service convenience and future purchase intentions
SK Saha, P Duarte, SC Silva, G Zhuang
Journal of Internet Commerce 22 (2), 244-271, 2023
662023
Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
SC Silva, P Duarte, JC Machado, C Martins
International Review on Public and Nonprofit Marketing 17 (2), 135-157, 2020
572020
“It’s on its way”: Chatbots applied for online food delivery services, social or task-oriented interaction style?
R De Cicco, SCLC Silva, FR Alparone
Journal of Foodservice Business Research 24 (2), 140-164, 2021
532021
Diaspora networks in international business
M Elo, I Minto-Coy
Springer, 2018
522018
Using chatbots in e-retailing – how to mitigate perceived risk and enhance the flow experience
MGE Susana C. Silva, Roberta De Cicco, Božidar Vlačić
International Journal of Retail & Distribution Management 51 (3), 285-305, 2022
51*2022
When trust becomes the fourth
C Brito, SC Silva
The Marketing Review 9 (4), 289-299, 2009
512009
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