| Television advertising and online shopping J Liaukonyte, T Teixeira, KC Wilbur Marketing Science 34 (3), 311-330, 2015 | 247 | 2015 |
| Personalized pricing and price fairness TJ Richards, J Liaukonyte, NA Streletskaya International Journal of Industrial Organization 44, 138-153, 2016 | 150 | 2016 |
| Consumer Response to “Contains” and “Free of” Labeling: Evidence from Lab Experiments J Liaukonyte, NA Streletskaya, HM Kaiser, BJ Rickard Applied Economic Perspectives and Policy 35 (3), 476-507, 2013 | 95 | 2013 |
| Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact? J Liaukonyte, A Tuchman, X Zhu Marketing Science, 2022 | 89* | 2022 |
| Push‐me pull‐you: comparative advertising in the OTC analgesics industry SP Anderson, F Ciliberto, J Liaukonyte, R Renault The RAND Journal of Economics 47 (4), 1029-1056, 2016 | 76 | 2016 |
| Price fairness and strategic obfuscation WJ Allender, J Liaukonyte, S Nasser, TJ Richards Marketing Science 40 (1), 122-146, 2021 | 75 | 2021 |
| Information content of advertising: Empirical evidence from the OTC analgesic industry SP Anderson, F Ciliberto, J Liaukonyte International journal of industrial organization 31 (5), 355-367, 2013 | 65* | 2013 |
| Background noise? TV advertising affects real-time investor behavior J Liaukonytė, A Žaldokas Management Science 68 (4), 2465-2484, 2022 | 45 | 2022 |
| Browsing the aisles or browsing the app? how online grocery shopping is changing what we buy SC Chintala, J Liaukonytė, N Yang Marketing Science 43 (3), 506-522, 2024 | 40* | 2024 |
| Does advertising content matter? Impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer body mass index R Wang, J Liaukonyte, HM Kaiser Agricultural and Resource Economics Review 47 (1), 1-31, 2018 | 40 | 2018 |
| How viewer tuning, presence, and attention respond to ad content and predict brand search lift M McGranaghan, J Liaukonyte, KC Wilbur Marketing Science 41 (5), 873-895, 2022 | 34* | 2022 |
| Consumer response to commodity‐specific and broad‐based promotion programs for fruits and vegetables BJ Rickard, J Liaukonyte, HM Kaiser, TJ Richards American Journal of Agricultural Economics 93 (5), 1312-1327, 2011 | 34 | 2011 |
| GMO and non-GMO labeling effects: Evidence from a quasi-natural experiment A Adalja, J Liaukonytė, E Wang, X Zhu Marketing Science 42 (2), 233-250, 2023 | 32 | 2023 |
| Economic and health effects of fruit and vegetable advertising: Evidence from lab experiments J Liaukonyte, BJ Rickard, HM Kaiser, AM Okrent, TJ Richards Food Policy 37 (5), 543-553, 2012 | 31 | 2012 |
| Socially responsible products: what motivates consumers to pay a premium? LJ Verteramo Chiu, J Liaukonyte, MI Gómez, HM Kaiser Applied Economics 49 (19), 1833-1846, 2017 | 29 | 2017 |
| Noisy information signals and endogenous preferences for labeled attributes J Liaukonyte, NA Streletskaya, HM Kaiser Journal of Agricultural and Resource Economics, 179-202, 2015 | 29 | 2015 |
| Absence labels: How does information about production practices impact consumer demand? NA Streletskaya, J Liaukonyte, HM Kaiser PloS one 14 (6), e0217934, 2019 | 27 | 2019 |
| Is comparative advertising an active ingredient in the market for pain relief J Liaukonyte Mimeo, Cornell University, 2013 | 25* | 2013 |
| The Long‐Term Impact of Positive and Negative Information on Food Demand J Liaukonyte, NA Streletskaya, HM Kaiser Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie …, 2015 | 19 | 2015 |
| Switching cost and store choice TJ Richards, J Liaukonytė American Journal of Agricultural Economics 105 (1), 195-218, 2023 | 18 | 2023 |