| Factors that influence the consumer purchase intention in social media websites TP Kian, GH Boon, SW Lian Fong, Y Jian Ai International Journal of Supply Chain Management 6 (4), 208-214, 2017 | 123 | 2017 |
| Monetary and Image Influences on the Purchase Decision of Private Label Products in Malaysia SWL Fong, TP Kian, YS Fern, W Vincent Journal of Advanced Science Management, 2015 | 49 | 2015 |
| Customer purchase intention on online grocery shopping TP Kian, ACW Loong, SWL Fong International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 47 | 2018 |
| The impact of online consumer review to online hotel booking intention in Malaysia SWL Fong, TP Kian, YS Fern, SL Quan International Journal of Supply Chain Management 7 (2), 140-145, 2018 | 44 | 2018 |
| Mobile advertising: behavioural intention among undergraduates in Malaysia YS Fern, TC Ling, LK Boon, SWL Fong, FM Jie International Journal of Engineering & Technology 7 (3.21), 232-237, 2018 | 9 | 2018 |
| Role of Brand Trust in Private Label Adoption Model-an Affective and Trust-based Innovation Characteristic SWL Fong, H Ismail, TP Kian International Journal of Technology 14 (5), 993-1008, 2023 | 6 | 2023 |
| The impact of ‘QUALBUS’towards customer satisfaction in public transportation TP Kian, KB Latiff, SWL Fong 2nd International Conference on Management Proceeding, 45-59, 2012 | 6 | 2012 |
| Customer satisfaction towards service quality in the hotel industry in Melaka YS Fern, WL Fong, GM Ling, ZLM Soon, TS Huat, TA Choon Current Issues in Hospitality and Tourism Research and Innovations 5 (1), 21-32, 2012 | 6 | 2012 |
| Reflective-formative hierarchical component model for characteristic-adoption model SWL Fong, H Ismail, TP Kian SAGE Open 13 (2), 21582440231180669, 2023 | 5 | 2023 |
| Investors Intention Towards Supporting Crowdfunding for Maintenance of School Facilities in Melaka MRY Abdullah, MH Bakri, NI Kamaruddin, H Ismail, SWL Fong Journal of System and Management Sciences 12 (6), 111-130, 2022 | 3 | 2022 |
| An exploratory study on the determinants of repeat visitation to Melaka among Melaka’s university students SWL Fong, T Meiyi, TP Kian, YS Fern, W Vincent CURRENT ISSUES IN HOSPITALITY AND TOURISM RESEARCH AND INNOVATIONS, 465, 2012 | 2 | 2012 |
| Implication of Characteristic-Based Adoption Model to Private Label Product in Malaysian Hypermarket SWL Fong, H Ismail, TP Kian, NI Kamaruddin PaperASIA 40 (6b), 289-298, 2024 | | 2024 |
| Examining the Role of Confidence in Retail Pharmacy Brands in Shaping Consumer Behavior Towards Pharmaceutical Private Labels in Malaysia NI Kamaruddin, H Ismail, SWL Fong, PK Tan PaperASIA 40 (6b), 209-218, 2024 | | 2024 |
| Customer Perception Towards Pharmaceuticals' Private Labels in Malaysia: Extending DOI Integrated Framework NI Kamaruddin, H Ismail, SWL Fong, PK Tan PaperASIA 40 (6b), 174-182, 2024 | | 2024 |
| Brand Trust Dimensions for Low-Involvement Product Adoption SWL Fong, H Ismail, TP Kian, NI Kamaruddin PaperASIA 40 (6b), 146-156, 2024 | | 2024 |
| Extending the Innovation Characteristic Model to Private Label Products: Brand Trust as the New Innovation Characteristic SWL Fong, H Ismail, TP Kian Jurnal Pengurusan 67, 2023 | | 2023 |
| Characteristic-based adoption model of private label product in Malaysian hypermarket SLF Wee Multimedia University, 2023 | | 2023 |
| AN EXPLORATORY STUDY ON THE IMPACT OF GAMES TOWARDS STUDENTS’INTEREST IN LEARNING TP Kian¹, SWL Fong, YS Fern, KT Ming | | |
Sook Fern YeoAssistant Professor, Faculty of Business, Multimedia University, Malaysia確認したメール アドレス: mmu.edu.my