| Giving firms an “E” for effort: Consumer responses to high-effort firms AC Morales Journal of consumer research 31 (4), 806-812, 2005 | 774 | 2005 |
| Consumer contamination: How consumers react to products touched by others JJ Argo, DW Dahl, AC Morales Journal of marketing 70 (2), 81-94, 2006 | 675 | 2006 |
| I’ll have what she’s having: Effects of social influence and body type on the food choices of others B McFerran, DW Dahl, GJ Fitzsimons, AC Morales Journal of Consumer Research 36 (6), 915-929, 2010 | 581 | 2010 |
| Product contagion: Changing consumer evaluations through physical contact with “disgusting” products AC Morales, GJ Fitzsimons Journal of Marketing Research 44 (2), 272-283, 2007 | 454 | 2007 |
| Positive consumer contagion: Responses to attractive others in a retail context JJ Argo, DW Dahl, AC Morales Journal of marketing research 45 (6), 690-701, 2008 | 439 | 2008 |
| Keeping it real in experimental research—Understanding when, where, and how to enhance realism and measure consumer behavior AC Morales, O Amir, L Lee Journal of Consumer Research 44 (2), 465-476, 2017 | 378 | 2017 |
| The effects of reduced food size and package size on the consumption behavior of restrained and unrestrained eaters ML Scott, SM Nowlis, N Mandel, AC Morales Journal of consumer research 35 (3), 391-405, 2008 | 335 | 2008 |
| Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization A Morales, BE Kahn, L McAlister, SM Broniarczyk Journal of Retailing 81 (2), 159-169, 2005 | 279 | 2005 |
| How disgust enhances the effectiveness of fear appeals AC Morales, EC Wu, GJ Fitzsimons Journal of Marketing Research 49 (3), 383-393, 2012 | 254 | 2012 |
| The dark side of scarcity promotions: How exposure to limited-quantity promotions can induce aggression K Kristofferson, B McFerran, AC Morales, DW Dahl Journal of Consumer Research 43 (5), 683-706, 2017 | 227 | 2017 |
| The influence of disorganized shelf displays and limited product quantity on consumer purchase IA Castro, AC Morales, SM Nowlis Journal of Marketing 77 (4), 118-133, 2013 | 178 | 2013 |
| Spillover effects: How consumers respond to unexpected changes in price and quality N Janakiraman, RJ Meyer, AC Morales Journal of Consumer Research 33 (3), 361-369, 2006 | 174 | 2006 |
| Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption B McFerran, DW Dahl, GJ Fitzsimons, AC Morales Journal of Consumer Psychology 20 (2), 146-151, 2010 | 165 | 2010 |
| Wealth and welfare: Divergent moral reactions to ethical consumer choices JG Olson, B McFerran, AC Morales, DW Dahl Journal of Consumer Research 42 (6), 879-896, 2016 | 154 | 2016 |
| It’s too pretty to use! When and how enhanced product aesthetics discourage usage and lower consumption enjoyment F Wu, A Samper, AC Morales, GJ Fitzsimons Journal of Consumer Research 44 (3), 651-672, 2017 | 138 | 2017 |
| Social information in the retail environment: The importance of consumption alignment, referent identity, and self-esteem DW Dahl, JJ Argo, AC Morales Journal of Consumer Research 38 (5), 860-871, 2012 | 107 | 2012 |
| The role of accent standardness in message preference and recall AC Morales, ML Scott, EA Yorkston Journal of advertising 41 (1), 33-46, 2012 | 83 | 2012 |
| The flip side of vanity sizing: How consumers respond to and compensate for larger than expected clothing sizes JA Hoegg, ML Scott, AC Morales, DW Dahl Journal of Consumer Psychology 24 (1), 70-78, 2014 | 82 | 2014 |
| Protect thyself: How affective self-protection increases self-interested, unethical behavior KP Winterich, V Mittal, AC Morales Organizational Behavior and Human Decision Processes 125 (2), 151-161, 2014 | 71 | 2014 |
| Messages from the food police: how food-related warnings backfire among dieters N Pham, N Mandel, AC Morales Journal of the Association for Consumer Research 1 (1), 175-190, 2016 | 60 | 2016 |
Darren DahlProfessor of Marketing, University of British Columbia確認したメール アドレス: sauder.ubc.ca