| Advertising during COVID-19: Exploring perceived brand message authenticity and potential psychological reactance H Shoenberger, E Kim, Y Sun Journal of Advertising 50 (3), 253-261, 2021 | 83 | 2021 |
| The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness E Kim, D Kim, Z E, H Shoenberger Frontiers in Psychology 14, 1089051, 2023 | 70 | 2023 |
| # BeingReal about Instagram ad models: the effects of perceived authenticity: how image modification of female body size alters advertising attitude and buying intention H Shoenberger, E Kim, EK Johnson Journal of Advertising Research 60 (2), 197-207, 2020 | 64 | 2020 |
| A narrative approach for overcoming the message credibility problem in green advertising EA Kim, H Shoenberger, EP Kwon, S Ratneshwar Journal of Business Research 147, 449-461, 2022 | 61 | 2022 |
| News use of mobile media: A contingency model E Thorson, H Shoenberger, T Karaliova, E Kim, R Fidler Mobile Media & Communication 3 (2), 160-178, 2015 | 58 | 2015 |
| Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity H Shoenberger, E Kim International Journal of Advertising 42 (2), 368-383, 2023 | 53 | 2023 |
| Product placement as leveraged marketing communications: The role of wishful identification, brand trust, and brand buying behaviours H Shoenberger, E Kim International Journal of Advertising 38 (1), 50-66, 2019 | 46 | 2019 |
| Living in a material world: Sponsored Instagram posts and the role of materialism, hedonic enjoyment, perceived trust, and need to belong E Kim, H Shoenberger, Y Sun Social media+ society 7 (3), 20563051211038306, 2021 | 33 | 2021 |
| Role of perceived authenticity of digital enhancement of model advertising images on brand attitudes, social media engagement H Shoenberger, E Kim, EK Johnson Journal of Interactive Advertising 20 (3), 181-195, 2020 | 30 | 2020 |
| Social media influencers talk about politics: Investigating the role of source factors and PSR in Gen-Z followers’ perceived information quality, receptivity and sharing intention Z Cheng, J Chen, RX Peng, H Shoenberger Journal of Information Technology & Politics 21 (2), 117-131, 2024 | 26 | 2024 |
| Surprise! An investigation of orienting responses to test assumptions of narrative processing F Sukalla, H Shoenberger, PD Bolls Communication Research 43 (6), 844-862, 2016 | 25 | 2016 |
| Updated statuses: Understanding Facebook use through explicit and implicit measures of attitudes and motivations H Shoenberger, E Tandoc Online Journal of Communication and Media Technologies 4 (1), 217-244, 2014 | 23 | 2014 |
| The biological roots of political extremism: Negativity bias, political ideology, and preferences for political news JR Keene, H Shoenberger, CK Berke, PD Bolls Politics and the Life Sciences 36 (2), 37-48, 2017 | 19 | 2017 |
| Interacting with social media ads: effects of carousel advertising and message type on health outcomes L Wei, G Yang, H Shoenberger, F Shen Journal of Interactive Advertising 21 (3), 269-282, 2021 | 13 | 2021 |
| A fatal attraction: The effect of TV viewing on smoking initiation among young women EK Johnson, M Len-Ríos, H Shoenberger, KJ Han Communication Research 46 (5), 688-707, 2019 | 13 | 2019 |
| Consumer attitudes toward relevant online behavioral advertising: Crucial evidence in the data privacy debates M Sableman, H Shoenberger, E Thorson Media Law Resource Center Bulletin 1, 93-110, 2013 | 13 | 2013 |
| Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers E Kim, H Shoenberger, D Kim, E Thorson, E Zihang International Journal of Advertising, 1-31, 2024 | 11 | 2024 |
| Perceived health reporting knowledge and news gathering practices of health journalists and editors at community newspapers H Shoenberger, S Rodgers Journal of health communication 22 (3), 205-213, 2017 | 11 | 2017 |
| It's a mad, mad, mad, ad world: A feminist critique of Mad Men P Ferrucci, H Shoenberger, E Schauster Women's Studies International Forum 47, 93-101, 2014 | 11 | 2014 |
| Facing the strain: The persuasive effects of conversion messages on COVID-19 vaccination attitudes and behavioral intentions J Conlin, M Baker, B Zhang, H Shoenberger, F Shen Health communication 38 (11), 2302-2312, 2023 | 7 | 2023 |
Eunjin (Anna) KimUniversity of Southern California確認したメール アドレス: usc.edu