Consumer behavior: Buying, having, being (4th Edition) JP Michael R. Solomon, Rebekah Russell-Bennett Pearson Education 4, 516, 2019 | 10723* | 2019 |
Q methodology and rural research J Previte, B Pini, F Haslam‐McKenzie Sociologia ruralis 47 (2), 135-147, 2007 | 258 | 2007 |
Design for service inclusion: creating inclusive service systems by 2050 RP Fisk, AM Dean, L Alkire, A Joubert, J Previte, N Robertson, ... Journal of Service Management 29 (5), 834-858, 2018 | 250 | 2018 |
The value of health and wellbeing: an empirical model of value creation in social marketing N Zainuddin, R Russell-Bennett, J Previte European Journal of Marketing 47 (9), 1504-1524, 2013 | 230 | 2013 |
Privacy, risk perception, and expert online behavior: An exploratory study of household end users J Drennan, G Sullivan, J Previte Journal of Organizational and End User Computing (JOEUC) 18 (1), 1-22, 2006 | 228 | 2006 |
Fresh ideas: Services thinking for social marketing. Journal of Social Marketing R Russell-Bennett, M Woods, J Previte Journal of Social Marketing 3 (3), 223--238, 2013 | 203 | 2013 |
Social marketing’s consumer myopia: Applying a behavioural ecological model to address wicked problems L Brennan, J Previte, ML Fry Journal of Social Marketing 6 (3), 219-239, 2016 | 202 | 2016 |
Women’s bodies as sites of control: Inadvertent stigma and exclusion in social marketing L Gurrieri, J Previte, J Brace-Govan Journal of Macromarketing 33 (2), 128-143, 2013 | 178 | 2013 |
A social marketing approach to value creation in a well-women's health service N Zainuddin, J Previte, R Russell-Bennett Journal of Marketing Management 27 (3-4), 361-385, 2011 | 130 | 2011 |
Can a text message a week improve breastfeeding? D Gallegos, R Russell-Bennett, J Previte, J Parkinson BMC pregnancy and childbirth 14, 1-11, 2014 | 122 | 2014 |
Shaping safe drinking cultures: Evoking positive emotion to promote moderate‐drinking behaviour J Previte, R Russell‐Bennett, J Parkinson International Journal of Consumer Studies 39 (1), 12-24, 2015 | 100 | 2015 |
Challenging the planned behavior approach in social marketing: emotion and experience matter J Parkinson, R Russell-Bennett, J Previte European Journal of Marketing 52 (3/4), 837-865, 2018 | 98 | 2018 |
Conceptualising value creation for social change management R Russell-Bennett, J Previte, N Zainuddin Australasian Marketing Journal 17 (4), 211-218, 2009 | 97 | 2009 |
The role of emotional value for reading and giving eWOM in altruistic services J Previte, R Russell-Bennett, R Mulcahy, C Hartel Journal of Business Research 99, 157-166, 2019 | 88 | 2019 |
Coronavirus crisis and health care: learning from a service ecosystem perspective RJ Brodie, KR Ranjan, M Verreynne, Y Jiang, J Previte Journal of Service Theory and Practice 31 (2), 225-246, 2021 | 81 | 2021 |
The role of desire in understanding intentions to drink responsibly: An application of the model of goal-directed behaviour ML Fry, J Drennan, J Previte, A White, D Tjondronegoro Journal of Marketing Management 30 (5-6), 551-570, 2014 | 77 | 2014 |
A continuum of transformative service exchange: insights for service and social marketers J Previte, N Robertson Journal of Services Marketing 33 (6), 671-686, 2019 | 70 | 2019 |
Politics and identity in cyberspace B Pini, K Brown, J Previte Information, Communication & Society 7 (2), 167-184, 2004 | 54 | 2004 |
Bourdieu, the boom and cashed-up Bogans B Pini, J Previte Journal of Sociology 49 (2-3), 256-271, 2013 | 50 | 2013 |
Strengthening social marketing research: Harnessing “insight” through ethnography L Brennan, ML Fry, J Previte Australasian Marketing Journal 23 (4), 286-293, 2015 | 48 | 2015 |