フォロー
Xiajing Zhu
タイトル
引用先
引用先
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
X Zhu, L Teng, L Foti, Y Yuan
Journal of Business Research 103, 301-309, 2019
1722019
Outcomes of entrepreneurship education in China: A customer experience management perspective
X Dou, X Zhu, JQ Zhang, J Wang
Journal of Business Research 103, 338-347, 2019
1172019
Broadcasting and narrowcasting: the impact of affective and cognitive message framing on message persuasiveness
L Foti, X Zhu, Y Yuan, L Teng
International Journal of Advertising, 1-19, 2020
112020
Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance
X Zhu, C Pechmann
Journal of Marketing 89 (1), 39-55, 2025
2025
Does Good or Bad Fake News Matter? The Impact of Brand Misinformation Valence and Correction Source on Consumer Behavior
X Zhu, X Wang, L Teng
ACR North American Advances 51, 176-177, 2023
2023
Motivated Fake News: Understanding how ideology and competitive context influence misinformative posts on social media
X Zhu, C Pechmann
ACR North American Advance 50, 144-147, 2022
2022
Party Competition: When Democrats and Republicans Are Motivated to Post Misinformation on Social Media?
X Zhu, C Pechmann
ACR North American Advances 49, 907, 2021
2021
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