| A classification and review of models of the intra‐firm innovation process MA Saren R&d Management 14 (1), 11-24, 1984 | 450 | 1984 |
| The critical contribution of social marketing: theory and application G Hastings, M Saren Marketing theory 3 (3), 305-322, 2003 | 433 | 2003 |
| Marketing theory: a student text MJ Baker, M Saren Sage, 2016 | 330 | 2016 |
| Relationship marketing: the Nordic school perspective C Grönroos Handbook of relationship marketing, 95-118, 2000 | 301 | 2000 |
| The four Ps of the marketing concept: prescriptive, polemical, permanent and problematical D Brownlie, M Saren European Journal of Marketing 26 (4), 34-47, 1992 | 266 | 1992 |
| Theorizing about the service dominant logic: The bridging role of middle range theory RJ Brodie, M Saren, J Pels Marketing theory 11 (1), 75-91, 2011 | 253 | 2011 |
| Integrating information technology into marketing practice–the IT reality of contemporary marketing practice M Brady, M Saren, N Tzokas Journal of Marketing Management 18 (5-6), 555-577, 2002 | 251 | 2002 |
| Relationship marketing: What if…? C Veloutsou, M Saren, N Tzokas European journal of marketing 36 (4), 433-449, 2002 | 242 | 2002 |
| Competitive advantage, knowledge and relationship marketing: where, what and how? N Tzokas, M Saren Journal of Business & Industrial Marketing 19 (2), 124-135, 2004 | 225 | 2004 |
| Antecedents and consequences of relationship marketing: Insights from business service salespeople A Sharma, N Tzokas, M Saren, P Kyziridis Industrial Marketing Management 28 (6), 601-611, 1999 | 223 | 1999 |
| Critical marketing: Defining the field M Saren Routledge, 2007 | 200 | 2007 |
| Performing identity: An analysis of gender expressions at the Whitby goth festival C Goulding, M Saren Consumption, Markets and Culture 12 (1), 27-46, 2009 | 193 | 2009 |
| Rethinking marketing: towards critical marketing accountings D Brownlie, R Wensley, M Saren Sage, 1998 | 187 | 1998 |
| Value transformation in relationship marketing N Tzokas, M Saren Australasian Marketing Journal (AMJ) 7 (1), 52-62, 1999 | 161 | 1999 |
| Rethinking destination image formation H Kislali, M Kavaratzis, M Saren International Journal of Culture, Tourism and Hospitality Research 10 (1), 70-80, 2016 | 153 | 2016 |
| Beyond the one-dimensional marketing manager: the discourse of theory, practice and relevance D Brownlie, M Saren International Journal of Research in Marketing 14 (2), 147-161, 1997 | 152 | 1997 |
| Atmospheres of seduction: A critique of aesthetic marketing practices B Biehl-Missal, M Saren Journal of Macromarketing 32 (2), 168-180, 2012 | 150 | 2012 |
| Managing and marketing technology D Ford, M Saren (No Title), 2001 | 135 | 2001 |
| How critical is employee orientation for customer relationship management? Insights from a case study E Plakoyiannaki, N Tzokas, P Dimitratos, M Saren Journal of Management Studies 45 (2), 268-293, 2008 | 133 | 2008 |
| The new marketing myopia: critical perspectives on theory and research in marketing D Brownlie, M Saren, R Whittington, R Wensley European Journal of Marketing 28 (3), 6-12, 1994 | 125 | 1994 |
