| Personal taste and family face: Luxury consumption in Confucian and Western societies NY Wong, AC Ahuvia Psychology & Marketing 15 (5), 423-441, 1998 | 1690 | 1998 |
| Cultural and situational contingencies and the theory of reasoned action: Application to fast food restaurant consumption RP Bagozzi, N Wong, S Abe, M Bergami Journal of consumer psychology 9 (2), 97-106, 2000 | 744 | 2000 |
| The role of culture and gender in the relationship between positive and negative affect RP Bagozzi, N Wong, Y Yi Cognition & Emotion 13 (6), 641-672, 1999 | 738 | 1999 |
| Do reverse-worded items confound measures in cross-cultural consumer research? The case of the material values scale N Wong, A Rindfleisch, JE Burroughs Journal of consumer research 30 (1), 72-91, 2003 | 733 | 2003 |
| Validity problems comparing values across cultures and possible solutions. K Peng, RE Nisbett, NYC Wong Psychological methods 2 (4), 329, 1997 | 652 | 1997 |
| The safety of objects: Materialism, existential insecurity, and brand connection A Rindfleisch, JE Burroughs, N Wong Journal of consumer research 36 (1), 1-16, 2009 | 645 | 2009 |
| Personality and values based materialism: Their relationship and origins AC Ahuvia, NY Wong Journal of consumer psychology 12 (4), 389-402, 2002 | 446 | 2002 |
| Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences LJ Shrum, N Wong, F Arif, SK Chugani, A Gunz, TM Lowrey, A Nairn, ... Journal of Business Research 66 (8), 1179-1185, 2013 | 444 | 2013 |
| Suppose you own the world and no one knows? Conspicuous consumption, materialism and self. NYC Wong Advances in consumer research 24 (1), 1997 | 346 | 1997 |
| The role of culture in the perception of service recovery NY Wong Journal of business research 57 (9), 957-963, 2004 | 249 | 2004 |
| Materialism: Origins and implications for personal well-being A Ahuvia, N Wong European advances in consumer research 2 (1995), 172-178, 1995 | 197 | 1995 |
| Conceptualizing the multiple dimensions of consumer financial vulnerability GE O'Connor, CE Newmeyer, NYC Wong, JB Bayuk, LA Cook, ... Journal of Business Research 100, 421-430, 2019 | 148 | 2019 |
| The ant and the grasshopper: understanding personal saving orientation of consumers U Dholakia, L Tam, S Yoon, N Wong Journal of Consumer Research 43 (1), 134-155, 2016 | 111 | 2016 |
| The cultural construction of risk understandings through illness narratives N Wong, T King Journal of Consumer Research 34 (5), 579-594, 2008 | 110 | 2008 |
| The Lexus or the olive tree? Trading off between global convergence and local divergence K Van Ittersum, N Wong International Journal of Research in Marketing 27 (2), 107-118, 2010 | 75 | 2010 |
| Does relationship matter? How social distance influences perceptions of responsibility on anthropomorphized environmental objects and conservation intentions H Zhu, N Wong, M Huang Journal of Business Research 95, 62-70, 2019 | 59 | 2019 |
| Harnessing the power of technology to enhance financial literacy education and personal financial well-being: A review of the literature, proposed model, and action agenda WL Way, N Wong Center for Financial Security, 2010 | 45 | 2010 |
| Emotional intensity as a function of psychological distance and cultural orientation NY Wong, RP Bagozzi Journal of Business Research 58 (4), 533-542, 2005 | 43 | 2005 |
| The effect of cultural orientation in luxury consumption A Ahuvia, N Wong Advances in Consumer Research 25 (1), 29-32, 1998 | 42 | 1998 |
| Validity problems of cross-cultural value comparison and possible solutions K Peng, RE Nisbett, NYC Wong American Psychological Association, 1997 | 42 | 1997 |
Aric RindfleischUniversity of Illinois確認したメール アドレス: illinois.edu