| Sri Lanka's tea economy: issues and strategies M Hilal, M Ismail J. Pol. & L. 13, 1, 2020 | 22 | 2020 |
| The effects of services marketing mix elements on brand equity and customer response to tourists hotels in the east coast of Sri Lanka. MIM Hilal Blue Eyes Intelligence Engineering & Sciences Publication, 2019 | 19 | 2019 |
| International Tea Marketing and Need for Reviving Sri Lankan Tea Industry MIM Hilal, KM Mubarak | 19 | 2014 |
| Market Orientation Adoption Strategies for Small Restaurants: A Study in the Eastern Sri Lanka MIM Hilal, KM Mubarak Journal of Management 1 (8), 15-26, 2013 | 19 | 2013 |
| A systematic review on environmental accounting A Haleem, MC Abdul Nazar, MI Mujahid Hilal Allied Business Academies, 2021 | 12 | 2021 |
| Impact of social media marketing efforts on Destination’s brand equity: A study among International Tourists arriving to Sri Lanka MIM Hilal 2019 3rd International Conference on Computing and Communications …, 2019 | 12 | 2019 |
| Factors Determining Celebrity Endorsement and Impact on Brand Loyalty: A Sri Lanka Based Study on Cosmetic Advertising UPVMVDMH M.I SEUSL Journal of Marketing 3 (1), 18-25, 2018 | 10* | 2018 |
| Exploring Customer Based Brand Equity: A Study among the Tourist Hotels in the East Coast of Sri Lanka HMIMM K.M SEUSL Journal of Marketing 1 (2), 1-9, 2016 | 10* | 2016 |
| Exploring the nexus of entrepreneurial orientation and market orientation on business performance and the role of innovation among the msmes in sri lanka ALMA Shameem, MIM Hilal Academy of Entrepreneurship Journal 27, 1-16, 2021 | 9 | 2021 |
| Factors affecting store loyalty of retail supermarket stores: customers' perspective MIM Hilal Middle East Journal of Management 7 (4), 380-400, 2020 | 9 | 2020 |
| Exploring the impacts of internal marketing practices and employees organizational commitment: Special Reference to hotel industry in Sri Lanka HM I.M Middle East Journal of Management, 2020 | 8 | 2020 |
| Rice marketing: lesson and driver for Sri Lankan producers MIM Hilal, K Mubarak Proceeding of International Conference SEUSL, 32-40, 2013 | 8 | 2013 |
| Market orientation and innovation capabilities: does it impact the performance of small businesses? MIM Hilal Indian Journal of Marketing, 2019 | 7 | 2019 |
| Drivers of impulse buying at retail stores: Mediating role of customers’ loyalty MIM Hilal, S Gunapalan Asian Social Science 15 (8), 1, 2019 | 6 | 2019 |
| Effect of YouTube usage and marketing communication on brand preference. K Mubarak, MIM Hilal Faculty of Management & Commerce, SEUSL, 2019 | 6 | 2019 |
| Impact of Social Media Marketing on Purchase Intention: Creation of Brand Equity for Sri Lankan Brands M Hilal Journal of Management Matters 5 (1), 47-57, 2018 | 6 | 2018 |
| SMEs' performance by adopting strategic orientation and mediating role of marketing capabilities: a study among small businesses in the Ampara District of Sri Lanka MIM Hilal International Journal of Business Competition and Growth 5 (4), 209-221, 2016 | 5 | 2016 |
| FACTORS MAKING UP WORD OF MOUTH AND BRAND EQUITY: A STUDY AMONG FASHION CLOTHING STORES’ CUSTOMERS HM I.M Academy of Marketing Studies Journal 23 (3), 1-11, 2019 | 4 | 2019 |
| Export Trend in Global Tea Trade: A Cross Countries Analysis With Reference To Sri Lankan and Indian Tea Industry MIM Hilal UMTAS - 2012, 291 - 303, 2012 | 4* | 2012 |
| Entrepreneurial orientation, financial literacy and business performance of small and medium enterprises: sensing the research issue MIM Hilal, S Gunapalan International Journal of Research, Innovation and Commercialisation 3 (2 …, 2020 | 3 | 2020 |
