| Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy YK Dwivedi, L Hughes, E Ismagilova, G Aarts, C Coombs, T Crick, Y Duan, ... International journal of information management 57, 101994, 2021 | 3288 | 2021 |
| Opinion Paper:“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice … YK Dwivedi, N Kshetri, L Hughes, EL Slade, A Jeyaraj, AK Kar, ... International Journal of Information Management 71, 102642, 2023 | 3272* | 2023 |
| The potential of generative artificial intelligence across disciplines: Perspectives and future directions KB Ooi, GWH Tan, M Al-Emran, MA Al-Sharafi, A Capatina, A Chakraborty, ... Journal of Computer Information Systems, 1-32, 2023 | 422 | 2023 |
| Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation A Koohang, JH Nord, KB Ooi, GWH Tan, M Al-Emran, ECX Aw, ... Journal of Computer Information Systems 63 (3), 735-765, 2023 | 380 | 2023 |
| Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study E Mogaji, NP Nguyen International Journal of Bank Marketing 40 (6), 1272-1298, 2022 | 368 | 2022 |
| Impact of COVID-19 on transportation in Lagos, Nigeria E Mogaji Transportation research interdisciplinary perspectives 6, 100154, 2020 | 366 | 2020 |
| The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers E Mogaji, TO Soetan, TA Kieu Australasian Marketing Journal 29 (3), 235-242, 2020 | 352 | 2020 |
| Digital transformation in financial services provision: A Nigerian perspective to the adoption of chatbot A Abdulquadri, E Mogaji, TA Kieu, NP Nguyen Journal of Enterprising Communities: People and Places in the Global Economy …, 2021 | 269 | 2021 |
| Emerging-market consumers’ interactions with banking chatbots E Mogaji, J Balakrishnan, AC Nwoba, NP Nguyen Telematics and Informatics 65, 101711, 2021 | 220 | 2021 |
| Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image M Gökerik, A Gürbüz, I Erkan, E Mogaji, S Sap Asia Pacific journal of marketing and logistics 30 (5), 1222-1238, 2018 | 180 | 2018 |
| Financial Vulnerability During a Pandemic: Insights for Coronavirus Disease (COVID-19) E Mogaji Research Agenda Working Papers 2020 (5), 57-63, 2020 | 122 | 2020 |
| Do digital technologies influence the relationship between the COVID-19 crisis and SMEs’ resilience in developing countries? A Khalil, MEA Abdelli, E Mogaji Journal of Open Innovation: Technology, Market, and Complexity 8 (2), 100, 2022 | 111 | 2022 |
| Marketing bank services to financially vulnerable customers: evidence from an emerging economy E Mogaji, O Adeola, RE Hinson, NP Nguyen, AC Nwoba, TO Soetan International Journal of Bank Marketing 39 (3), 402-428, 2021 | 111 | 2021 |
| Financial services experience and consumption in Nigeria TO Soetan, E Mogaji, NP Nguyen Journal of Services Marketing 35 (7), 947-961, 2021 | 101 | 2021 |
| Using AI to personalise emotionally appealing advertisement E Mogaji, S Olaleye, D Ukpabi Digital and social media marketing: Emerging applications and theoretical …, 2020 | 94 | 2020 |
| The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective B Sampat, E Mogaji, NP Nguyen International Journal of Bank Marketing 42 (1), 38-65, 2024 | 93 | 2024 |
| Immersive time (ImT): Conceptualizing time spent in the metaverse E Mogaji, J Wirtz, RW Belk, YK Dwivedi International Journal of Information Management 72, 102659, 2023 | 89 | 2023 |
| Marketing mix in a heterogenous higher education market: A case of Africa E Ndofirepi, T Farinloye, E Mogaji Routledge, 2020 | 89 | 2020 |
| Making the brand appealing: advertising strategies and consumers' attitude towards UK retail bank brands E Mogaji, A Danbury Journal of Product & Brand Management 26 (6), 531-544, 2017 | 87 | 2017 |
| Dealing with impact of COVID-19 on transportation in a developing country: Insights and policy recommendations E Mogaji, I Adekunle, S Aririguzoh, A Oginni Transport Policy 116, 304-314, 2022 | 84 | 2022 |
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