| Letting go or getting back: How organization culture shapes frontline employee response to customer incivility MS Balaji, Y Jiang, G Singh, S Jha Journal of Business Research 111, 1-11, 2020 | 132 | 2020 |
| Religious influences in unrestrained consumer behaviour J Singh, G Singh, S Kumar, AN Mathur Journal of Retailing and Consumer Services 58, 102262, 2021 | 49 | 2021 |
| Factors affecting consumers’ participation in consumption tax evasion HS Srivastava, G Singh, A Mishra Journal of Indian Business Research 10 (3), 274-290, 2018 | 18 | 2018 |
| Forensic accounting: An emerging approach to deal with corporate frauds in India S Mishra, G Singh Global Journal of Enterprise Information System 9 (2), 104-109, 2017 | 16 | 2017 |
| Modeling the Indian households' intention to adopt the solar net metering system V Kumar, AK Kaushik, G Singh Built Environment Project and Asset Management 12 (6), 956-972, 2022 | 10 | 2022 |
| Consumers’ intention to use environment-friendly ethical transportation medium: A conceptual framework and empirical evaluation B Kumar, HS Srivastava, G Singh Transportation research part F: traffic psychology and behaviour 70, 235-248, 2020 | 4 | 2020 |
| Customer intention to participate in service recovery: what is it and what are the drivers? G Singh, A Mishra Journal of Service Theory and Practice 33 (6), 873-900, 2023 | 3 | 2023 |
| Ethics and Celebrity Advertising: Cases in the Indian Advertising Industry G Singh, A Mishra Ethical Branding and Marketing, 173-184, 2019 | 1 | 2019 |
| Do I Really Care About Service?–Impact of Technological Distraction on Customer Outcomes in the Event of Service Failure V Sharma, P Singh, G Singh Co-Editors, 290, 2021 | | 2021 |
| ROLE OF PERCEIVED CONTROL IN DETERMINING CUSTOMER INTENTION TO PARTICIPATE IN SERVICE RECOVERY G SINGH INDIAN INSTITUTE OF MANAGEMENT INDORE, 2020 | | 2020 |
| Effectiveness of television and print advertisements for green durables: A study of rural and urban consumers of Punjab S Gurbir Punjab Agricultural University, Ludhiana, 2018 | | 2018 |
| Consumer Incivility: A Control Restoration Mechanism G Singh, A Mishra, S Tripathi, S Tewari, M Amar, A Chaudhary, V Rehman ASIA-PACIFIC CONFERENCE, 78, 2018 | | 2018 |
| Polyhouse technology adoption-A study of factor affecting choice of technology S Gurbir Punjab Agricultural University, Ludhiana, 2015 | | 2015 |
| Miconazole in pityriasis versicolor. G Singh, B Kumar | | 1975 |
| Resource use efficiently of maize cultivation in Auriya District of UP KK Singh, B Sisodia, GP Singh, RA Singh, AP Singh, S Tripathi Small 1 (2ha), 0.239365, 0 | | |
| Organizational Culture and Employee Response to Customer Incivility--Model MS Balaji, Y Jianga, G Singh, S Jha Journal of Business Research, 0 | | |
| Exploring the Role of Ethical Decision Making in Environment Friendly Consumption: A Choice of Transportation Medium Context G Singh, HS Srivastava, B Kumar | | |
