| Big data analytics capability and decision-making: The role of data-driven insight on circular economy performance U Awan, S Shamim, Z Khan, NU Zia, SM Shariq, MN Khan Technological Forecasting and Social Change 168, 120766, 2021 | 476 | 2021 |
| Big data analytics capability and decision making performance in emerging market firms: The role of contractual and relational governance mechanisms S Shamim, J Zeng, Z Khan, NU Zia Technological Forecasting and Social Change 161, 120315, 2020 | 204 | 2020 |
| Knowledge-oriented leadership, knowledge management behaviour and innovation performance in project-based SMEs. The moderating role of goal orientations NU Zia Journal of Knowledge Management 24 (8), 1819-1839, 2020 | 177 | 2020 |
| Big data management capabilities in the hospitality sector: Service innovation and customer generated online quality ratings S Shamim, Y Yang, NU Zia, MH Shah Computers in Human Behavior 121, 106777, 2021 | 90 | 2021 |
| Responsible leadership an obstacle for turnover intention R Yasin, SO Namoco, J Jauhar, NF Abdul Rahim, NU Zia Social Responsibility Journal 17 (8), 1175-1192, 2021 | 43 | 2021 |
| Inter-organizational social capital of firms in developing economies and industry 4.0 readiness: the role of innovative capability and absorptive capacity N ul zia, L Burita, Y Yang Review of Managerial Science 17 (2), 661-682, 2023 | 26 | 2023 |
| Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond NU Zia, S Shamim, J Zeng, U Awan, F Chromjakova, P Akhtar, M Orel Industrial Marketing Management 113, 14-29, 2023 | 24 | 2023 |
| Mechanisms of cognitive trust development in artificial intelligence among front line employees: An empirical examination from a developing economy SMS Saqib Shamim, Yumei Yang, Najam Ul Zia, Zaheer Khan Journal of Business Research 167 (114168), 2023 | 20 | 2023 |
| Impact of Salesman Behavior on Customer Satisfaction: An Emprical Study of Dairy Retail Handlers N ul Zia, MW Akram Arabian Journal of Business and Management Review (Kuwait Chapter) 5 (8), 20-32, 2016 | 19 | 2016 |
| The role of advertising on consumer buying decision in Pakistan N Ul Zia Singaporean Journal of Business Economics, and Management Studies 5 (4), 39-47, 2016 | 19 | 2016 |
| Factors effecting consumer brand preferences in automobile Industry N ul Zia, M Sohail Singaporean Journal of Business, Economics and Management Studies 51 (3814 …, 2016 | 17 | 2016 |
| How Customers Are Willing to Pay Price Premium on the Bases of Brand Image for Food Brands?: An Epical Study NU Zia, M Sohail Oman Chapter of Arabian Journal of Business and Management Review 34 (3796 …, 2016 | 9 | 2016 |
| A viewpoint on management practices for cybersecurity in industry 4.0 environment NU Zia, VK Owusu ECCWS 2020 20th European Conference on Cyber Warfare and Security, 435, 2020 | 7 | 2020 |
| Mindfulness and creative process engagement: the mediating role of workplace relational systems U Awan, M Sufyan, I Ameer, S Shamim, P Akhtar, NU Zia Journal of Managerial Psychology 39 (3), 241-263, 2024 | 3 | 2024 |
| A managerial review and guidelines for Industry 4.0 factories on cybersecurity NU Zia, L Buřita, A Huseynova, VK Owusu European Conference on Information Warfare and Security, ECCWS, 2022 | 3 | 2022 |
| Social media communication affecting consumer brand perception NU Zia, MS Mir Journal of Policy and Development Studies 289 (3784), 1-10, 2016 | 2 | 2016 |
| Social capital and Industry 4.0 readiness in developing countries. Role of potential and realized absorptive capacity NU Zia, F Chromjaková, L Buřita Proceedings of the International Conference on Industrial Engineering and …, 2021 | 1 | 2021 |
| Sociální kapitál a připravenost průmyslu 4.0: Úloha inovativních schopností, účinnost průmyslu 4.0 a dynamické schopnosti založené na znalostech NU Zia Univerzita Tomáše Bati ve Zlíně, 2022 | | 2022 |
| Inter-organizational social capital of firms in developing economies and industry 4.0 readiness: the role of innovative capability and absorptive capacity Author-1 NU Zia, L Buřita, Y Yang Review of Managerial Science, 2022 | | 2022 |
| Holistic Perspective of Globally Accepted Research on Social-Media Marketing on SME Perspective A Huseynova, NU Zia ECSM 2021 8th European Conference on Social Media, 90, 2021 | | 2021 |