| The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation T Van Laer, K De Ruyter, LM Visconti, M Wetzels Journal of Consumer research 40 (5), 797-817, 2014 | 1462 | 2014 |
| Street art, sweet art? Reclaiming the “public” in public place LM Visconti, JF Sherry Jr, S Borghini, L Anderson Journal of consumer research 37 (3), 511-529, 2010 | 454 | 2010 |
| Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect T Van Laer, S Feiereisen, LM Visconti Journal of Business Research 96, 135-146, 2019 | 315 | 2019 |
| Ethnographic Case Study (ECS): Abductive modeling of ethnography and improving the relevance in business marketing research LM Visconti Industrial Marketing Management 39 (1), 25-39, 2010 | 169 | 2010 |
| Symbiotic postures of commercial advertising and street art S Borghini, LM Visconti, L Anderson, JF Sherry, Jr Journal of Advertising 39 (3), 113-126, 2010 | 134 | 2010 |
| Understanding the value process: Value creation in a luxury service context J Holmqvist, LM Visconti, C Grönroos, B Guais, A Kessous Journal of Business Research 120, 114-126, 2020 | 82 | 2020 |
| Marketing management: A cultural perspective LM Visconti, L Peñaloza, N Toulouse Routledge, 2020 | 81 | 2020 |
| Consumer ethnicity three decades after: A TCR agenda LM Visconti, A Jafari, W Batat, A Broeckerhoff, AÖ Dedeoglu, ... Journal of Marketing Management 30 (17-18), 1882-1922, 2014 | 75 | 2014 |
| A conversational approach to consumer vulnerability: performativity, representations, and storytelling LM Visconti Journal of Marketing Management 32 (3-4), 371-385, 2016 | 74 | 2016 |
| Researchers' introspection for multi-sited ethnographers: A xenoheteroglossic autoethnography Y Minowa, LM Visconti, P Maclaran Journal of Business Research 65 (4), 483-489, 2012 | 60 | 2012 |
| Gays’ market and social behaviors in (de) constructing symbolic boundaries LM Visconti Consumption, Markets and Culture 11 (2), 113-135, 2008 | 60 | 2008 |
| Diversity management e società multiculturale: teorie e prassi. L Mauri, L Visconti FrancoAngeli, 2004 | 51 | 2004 |
| Public markets: An ecological perspective on sustainability as a megatrend LM Visconti, Y Minowa, P Maclaran Journal of Macromarketing 34 (3), 349-368, 2014 | 49 | 2014 |
| Authentic brand narratives: co-constructed mediterraneaness for l’Occitane brand L Massimiliano Visconti Research in Consumer Behavior, 231-260, 2010 | 49 | 2010 |
| Consumption In and Of Space and Place: Introduction to the Special Issue A Chatzidakis, MG McEachern, G Warnaby Marketing Theory 18 (2), 149-153, 2018 | 48 | 2018 |
| New directions in researching ethnicity in marketing and consumer behaviour: A well-being agenda A Jafari, LM Visconti Marketing Theory 15 (2), 265-270, 2015 | 47 | 2015 |
| Consumer mobility and well-being among changing places and shifting ethnicities C Demangeot, A Broeckerhoff, E Kipnis, C Pullig, LM Visconti Marketing Theory 15 (2), 271-278, 2015 | 37 | 2015 |
| Need for narrative T Van Laer, LM Visconti, S Feiereisen Journal of Marketing Management 34 (5-6), 484-496, 2018 | 32* | 2018 |
| Intertextual virality and vernacular repertoires: Internet memes as objects connecting different online worlds MC Zanette, I Blikstein, LM Visconti Revista de administraçao de empresas 59 (3), 157-169, 2019 | 29 | 2019 |
| Gender after gender: fragmentation, intersectionality, and stereotyping E Tissier-Desbordes, LM Visconti Consumption Markets & Culture 22 (4), 307-313, 2019 | 28 | 2019 |
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