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Dr Farai Chigora
Dr Farai Chigora
Doctor of Business Administration
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Effect of hotel overall service quality on customers’ attitudinal and behavioural loyalty: perspectives from Zimbabwe
B Nyagadza, G Mazuruse, A Muposhi, F Chigora
Tourism Critiques: Practice and Theory 3 (1), 42-71, 2022
312022
Consumers' behavioural intention to adopt mobile banking in rural sub-saharan Africa using an extension of technology acceptance model: Lessons from Zimbabwe
J Muzurura, F Chigora
International Journal of Business, Economics and Management 6 (6), 316-334, 2019
242019
Awareness completes brand loyalty: Reality of Zimbabwe tourism destination
F Chigora, P Zvavahera
Business and Management Horizons 3 (2), 60-69, 2015
232015
Entrepreneurship: An engine for economic growth
P Zvavahera, F Chigora, R Tandi
International Journal of Academic Research in Business and Social Sciences 8 …, 2018
192018
Agritourism: a source for socio-economic transformation in developing economies
P Zvavahera, F Chigora
Qeios 1, 1-16, 2023
142023
Revisiting nation branding: An infrastructure financing perspective in Zimbabwe
F Chigora, T Kapesa, P Svongoro
International Journal of Financial, Accounting, and Management 3 (2), 179-192, 2021
142021
Zimbabwe tourism destination brand positioning and identity through media: A tourist's perspective
F Chigora, J Ndlovu, P Zvavahera
Journal of Sustainable Tourism and Entrepreneurship 2 (3), 133-146, 2021
132021
Be green and you are branded: Case of small to medium enterprises in Zimbabwe tourism sector
F Chigora, P Zvavahera
Journal of Entrepreneurship and Business Innovation 2 (2), 1-13, 2015
132015
Technology application in tourism events: Case of Africa
B Nyagadza, T Chuchu, F Chigora
Digital transformation and innovation in tourism events, 107-116, 2022
122022
The fourth Industrial Revolution and the Imperatives of African States’ Sovereignty over natural resources
B Nyagadza, I Kabonga, PM Hlungwani, F Chigora, T Rukasha
From# RhodesMustFall Movements to# HumansMustFall Movements: African …, 2021
112021
Futurology of ethical tourism digital & social media marketing post COVID-19
B Nyagadza, F Chigora
COVID-19 and the Tourism Industry, 92-108, 2022
102022
Towards establishing Zimbabwe Tourism destination brand equity variables through sustainable community involvement
F Chigora, E Mutambabra, J Ndlovu, J Muzurura, P Zvavahera
African Journal of Hospitality, Tourism and Leisure 9 (5), 1094-1110, 2020
102020
City marketing to city branding: A novel practice in Zimbabwe destination branding
F Chigora, M Hoque
African Journal of Hospitality, Tourism and Leisure 7 (4), 1-14, 2018
102018
Social media and brand equity: Reality for small to medium enterprises in Zimbabwe tourism industry
F Chigora
International Journal of Innovative Research & Development 5 (4), 23-29, 2016
92016
Forecasting CO2 Emission for Zimbabwe’s Tourism Destination vibrancy: A Univariate Approach using Box-Jenkins ARIMA Model
F Chigora, N Thabani, E Mutambara
African Journal of Hospitality, Tourism and Leisure 8 (2), 1-15, 2019
82019
Marketing of tourism destinations: A misapprehension between place and nation branding in Zimbabwe tourism destination
F Chigora, M Hoque
African Journal of Hospitality, Tourism and Leisure 7 (4), 1-13, 2018
82018
The Rural Market and Urban Market Integration: A marketing panacea to economic development issues of Zimbabwe
C Vutete, F Chigora
Business and economic research 6 (1), 234-247, 2016
82016
Branding in the post-truth news era: A social media hegemony in Zimbabwe tourism brand equity modelling
F Chigora, E Mutambara
African Journal of Hospitality, Tourism and Leisure 8 (2), 1-14, 2019
62019
Elasticity of demand a critical form tourism market position: understanding Zimbabwe tourism destination
F Chigora, C Vutete
Case Studies in Business and Management 2 (2), 18-26, 2015
62015
Building positive Zimbabwean tourism festival, event and destination brand image and equity: a systematic literature review
F Chigora, J Ndlovu, B Nyagadza
Cogent Social Sciences 10 (1), 2318867, 2024
52024
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학술자료 1–20