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| Choice Overload: A Conceptual Review and Meta-Analysis A Chernev, U Böckenholt, J Goodman Journal of Consumer Psychology, 2015 | 1063 | 2015 |
| When more is less and less is more: The role of ideal point availability and assortment in consumer choice A Chernev Journal of consumer Research 30 (2), 170-183, 2003 | 1036 | 2003 |
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| Categorization effects in value judgments: Averaging bias in evaluating combinations of vices and virtues A Chernev, D Gal Journal of Marketing Research 47 (4), 738-747, 2010 | 332 | 2010 |
| Strategic marketing management A Chernev Cerebellum Press, 2018 | 297 | 2018 |
| The dieter's paradox A Chernev Journal of Consumer Psychology 21 (2), 178-183, 2011 | 273 | 2011 |
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| Low prices are just the beginning: Price image in retail management R Hamilton, A Chernev Journal of Marketing 77 (6), 1-20, 2013 | 257 | 2013 |
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| The impact of common features on consumer preferences: A case of confirmatory reasoning A Chernev Journal of Consumer Research 27 (4), 475-488, 2001 | 154 | 2001 |
| The marketing plan handbook A Chernev Cerebellum Press, 2020 | 149 | 2020 |
| The effect of common features on brand choice: Moderating role of attribute importance A Chernev Journal of Consumer Research 23 (4), 304-311, 1997 | 145 | 1997 |
Ulf BockenholtNorthwestern Universitykellogg.northwestern.edu의 이메일 확인됨
