| Pengaruh keyakinan religius, peran sertifikasi halal, paparan informasi, dan alasan kesehatan terhadap kesadaran masyarakat pada produk makanan halal TR Pramintasari, I Fatmawati Jurnal Manajemen Bisnis 8 (1), 1-33, 2017 | 182 | 2017 |
| Building customer trust through corporate social responsibility: The Effects of corporate reputation and word of mouth I Fatmawati, N Fauzan The Journal of Asian Finance, Economics and Business 8 (3), 793-805, 2021 | 87 | 2021 |
| Marketing research trends using technology acceptance model (TAM): A comprehensive review of researches (2002–2022) HG Musa, I Fatmawati, N Nuryakin, M Suyanto Cogent business & management 11 (1), 2329375, 2024 | 43 | 2024 |
| Integration of ICT in higher education during Covid-19 pandemic: a case study AM Al-Ansi, I Fatmawati International Journal of Learning and Change 15 (4), 430-442, 2023 | 36 | 2023 |
| The effect E-Wom website attractiveness e-trust and innovation on purchase decision online sales EW SOLIKHAH, I FATMAWATI, R WIDOWATI, M Suyanto Journal of Distribution Science 20 (11), 61-69, 2022 | 24 | 2022 |
| How Does Green Marketing Claim Affect Brand Image, Perceived Value, and Purchase Decision? I Fatmawati, MA Alikhwan E3S web of conferences 316, 01020, 2021 | 22 | 2021 |
| The influence of store atmosphere, shopping lifestyle, and time availability on emotional response and impulse buying I Fatmawati, FD Astuti, L Iswanti 4th International Conference on Sustainable Innovation 2020-Accounting and …, 2021 | 21 | 2021 |
| Citra Rumah Sakit Kepuasan dan Loyalitas Pelanggan—Studi pada Rumah Sakit PKU Muhammadiyah Yogyakarta I Fatmawati Utilitas 12 (2), 23-33, 2004 | 21 | 2004 |
| Key Success Factors' Identification of Farm Tourism: A Case from Indonesia I Fatmawati, SA Bestari, R Rostiani E3S Web of Conferences 232, 02020, 2021 | 19 | 2021 |
| Network advantage: Mediating effect on business performance N Nuryakin, R Widowati, I Fatmawati Scientific Annals of Economics and Business 65 (4), 443-457, 2018 | 18 | 2018 |
| An analytical study of the relationship between network capability and e-marketing to achieve the competitive advantage of MSEs I Fatmawati, A Garad The Implementation of Smart Technologies for Business Success and …, 2022 | 17 | 2022 |
| The influence of hedonic lifestyle, shopping addiction, fashion involvement on global brand impulse buying W Wahyuningsih, I Fatmawati JBTI: Jurnal Bisnis: Teori dan Implementasi 7 (2), 278-300, 2016 | 17 | 2016 |
| Pengaruh pelayanan yang gagal terhadap respon perilaku konsumen IA Pujiah, I Fatmawati Jurnal Manajemen dan Pemasaran Jasa 11 (1), 1-20, 2018 | 16 | 2018 |
| Creating Sustainable Tourism Through Innovation [Digital-Based Marketing in the Tinalah Rural Tourism] A Sulistyo, I Fatmawati International Academic Conference on Tourism (INTACT)" Post Pandemic Tourism …, 2022 | 15 | 2022 |
| How store environment and sales promotion influence positive emotions and unplanned purchases I Fatmawati, L Dinar 4th International Conference on Sustainable Innovation 2020-Accounting and …, 2021 | 15 | 2021 |
| Promoting young adults to perform energy saving behavior through message framing: A lesson learned from Indonesia I Fatmawati, BS Dharmmesta, BM Purwanto, SS Nugroho Academy of Strategic Management Journal 17 (5), 1-20, 2018 | 15 | 2018 |
| Anteseden pembelian produk hijau DK Junaedi, I Fatmawati Jurnal Manajemen dan Pemasaran Jasa 9 (1), 175-186, 2016 | 15 | 2016 |
| Pengaruh Lingkungan Toko Terhadap Keadaan Emosional Dan Perilaku Pembelian Impulsif Konsumen Pengujian Model Mehrabian-Russell FA Fauziyah, I Fatmawati Jurnal Manajemen dan Pemasaran Jasa 10 (1), 1-20, 2017 | 13 | 2017 |
| Peningkatan Daya Saing Objek Wisata Berbasis Masyarakat melalui Strategi Digital Marketing I Fatmawati, A Sulistyo JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) 6 (2), 383-391, 2022 | 12 | 2022 |
| The influence of heritage image, destination image, and experiential quality on behavioural intentions of foreign tourists H Junarta, N Nuryakin, I Fatmawati JDM (Jurnal Dinamika Manajemen) 12 (1), 29-40, 2021 | 10 | 2021 |
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