| Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust CH Chin, WPM Wong, TH Cham, JZ Thong, JPW Ling Young Consumers 25 (1), 1-27, 2024 | 21 | 2024 |
| Endowed and created resources towards ecotourism competitiveness: Natural protected areas in Sarawak JZ Thong, AA Mohamad, MC Lo Geo Journal of Tourism and Geosites 32 (4), 1252-1258, 2020 | 17 | 2020 |
| The role of influencing factors on brand equity and firm performance with innovation culture as a moderator: a study on art education firms in China M Li, CH Chin, S Li, WPM Wong, JZ Thong, K Gao Sustainability 15 (1), 519, 2022 | 10 | 2022 |
| Destination Image towards Revisit Intention to Natural Protected Areas in Sarawak: A Study of Functional Characteristics Thong, J.Z., Ching, J. L., Chin, Y. S. International Journal of Academic Research in Business and Social Sciences …, 2020 | 8* | 2020 |
| Tourists’ Perceived Destination Competitiveness in Protected Areas: The Case of Semenggoh Nature Reserve JZ Thong, MC Lo, MK Suaidi, AA Mohamad, CH Chin The Journal of Social Sciences Research 5 (11), 1600-1608, 2019 | 8 | 2019 |
| Destination resources as precursors of ecotourism competitiveness: a study of totally protected areas in Sarawak, Malaysia during COVID-19 pandemic JZ Thong, MC Lo, T Ramayah, AA Mohamad Journal of Ecotourism 23 (2), 194-216, 2024 | 7 | 2024 |
| The role of social media marketing in ecotourism: Perspectives of tourists visiting totally protected areas (TPAs) in Sarawak, Malaysia JZ Thong, MC Lo, T Ramayah, AA Mohamad Studies of Applied Economics 40 (1), 2022 | 7 | 2022 |
| Global responsible leadership traits and employee sustainable performance in Malaysia: a gender comparative analysis CH Chin, SC Sim, JZ Thong, YS Chin Journal of Global Responsibility 15 (4), 344-369, 2024 | 5 | 2024 |
| Intention to use virtual reality in sarawak tourism destinations: a test of stimulus-organism-response (SOR) model CH Chin, WPM Wong, ALH Kiu, JZ Thong GeoJournal of Tourism and Geosites 47 (2), 551-562, 2023 | 5 | 2023 |
| Unveiling the dynamics of Malaysian viewers’ continuance usage intention of OTT platforms: insights from the stimulus-organism-response (SOR) paradigm MC Lo, AA Mohamad, WH Wan Ibrahim, JZ Thong Global Knowledge, Memory and Communication, 2024 | 3 | 2024 |
| Determining the drivers of sustainable ecotourism destination competitiveness from a supply-side perspective: a case of UNESCO World Heritage Site in Sarawak, Borneo, Malaysia JZ Thong Enlightening Tourism. A Pathmaking Journal 14 (1), 1-22, 2024 | 3 | 2024 |
| Revisiting perceived determinants of tourism destination competitiveness among tourists: The case of national parks in Sarawak, Malaysia JZ Thong, MC Lo, T Ramayah, AA Mohamad Wydawnictwo Uniwersytetu Łódzkiego, 2023 | 3 | 2023 |
| Leveraging Technology Readiness for Ecotourism Competitiveness: Insights from Sarawak, Malaysia JZ Thong UNIMAS Institutional Repository, 2024 | | 2024 |
| Women leadership styles on manufacturing industry employees’ job performance: evidence from Sarawak, Malaysia PW Ting, MC Lo, AA Mohamad, JZ Thong International Journal of Services and Operations Management, 2023 | | 2023 |
| COVID-19 pandemic: Public attitudes and opinions on a global health crisis among residents in Sarawak, Malaysia. WI WH, JZ Thong, MC Lo, AA Mohamad, JL Ching Journal of Emergency Management (Weston, Mass.) 21 (5), 469-479, 2023 | | 2023 |
| Identifying motivators of ecotourism destination competitiveness: The examination on soft infrastructure constructs and moderating impact of mobile technology WC Chan, MC Lo, WHW Ibrahim, AA Mohamad, JZ Thong ENLIGHTENING TOURISM. A PATHMAKING JOURNAL 13 (1), 48-85, 2023 | | 2023 |
| Moving towards Post-COVID-19: A Study of Ecotourism Destinations Competitiveness in Sarawak JZ Thong Borneo Journal of Social Science and Humanities 5 (1), 13-30, 2023 | | 2023 |
| Examining Ecotourism Destinations Competitiveness and the Moderating Impact of Social Media Marketing : Post-COVID-19 Propositions for Ecotourism Industry Actors JZ Thong, MC Lo, T Ramayah, AA Mohamad 10th International Borneo Business Conference 2022 (iBBC) 2022, 19-21 …, 2022 | | 2022 |
| Destination Resources towards Ecotourism Competitiveness: The Moderating Impact of Social Media Marketing JZ Thong UNIMAS Institutional Repository, 2021 | | 2021 |
| Culture, Carrying Capacity And Perceived Value On Tourists’ Satisfaction And Revisit Intention JZ Thong, MC Lo, AA Mohamad, J Lim European Proceedings of Social and Behavioural Sciences, 2020 | | 2020 |
May Chiun LoFaculty of Economics and Business, Universiti Malaysia Sarawakunimas.my의 이메일 확인됨