What's on the horizon? A bibliometric analysis of personal data collection methods on social networks L Sáez-Ortuño, S Forgas-Coll, R Huertas-Garcia, J Sánchez-García Journal of Business Research 158, 113702, 2023 | 15 | 2023 |
Online cheaters: Profiles and motivations of internet users who falsify their data online L Sáez-Ortuño, S Forgas-Coll, R Huertas-Garcia, J Sánchez-García Journal of Innovation & Knowledge 8 (2), 100349, 2023 | 13 | 2023 |
Quantum computing for market research L Sáez-Ortuño, R Huertas-Garcia, S Forgas-Coll ,J Sánchez-García, E Puertas ... Journal of Innovation & Knowledge, 2024 | 10 | 2024 |
How can entrepreneurs improve digital market segmentation? A comparative analysis of supervised and unsupervised learning algorithms L Sáez-Ortuño, R Huertas-Garcia, S Forgas-Coll, E Puertas-Prats International Entrepreneurship and Management Journal 19 (4), 1893-1920, 2023 | 7 | 2023 |
Impact of artificial intelligence on marketing research: Challenges and ethical considerations L Sáez-Ortuño, J Sanchez-Garcia, S Forgas-Coll, R Huertas-García, ... Philosophy of Artificial Intelligence and Its Place in Society, 18-42, 2023 | 5 | 2023 |
Chasing spammers: Using the Internet protocol address for detection L Sáez‐Ortuño, S Forgas‐Coll, R Huertas‐Garcia, E Puertas‐Prats Psychology & Marketing 41 (6), 1363-1382, 2024 | 3 | 2024 |
The emerging landscape of Social Media Data Collection: anticipating trends and addressing future challenges L Sáez Ortuño Universitat de Barcelona, 2023 | | 2023 |