| Adapting research methodology during COVID-19: lessons for transformative service research S Dodds, AC Hess Journal of service management 32 (2), 203-217, 2020 | 470 | 2020 |
| Pink or blue? The impact of gender cues on brand perceptions AC Hess, V Melnyk European Journal of Marketing 50 (9/10), 1550-1574, 2016 | 138 | 2016 |
| Effects of eHealth literacy on general practitioner consultations: a mediation analysis PJ Schulz, MA Fitzpatrick, A Hess, L Sudbury-Riley, U Hartung Journal of medical Internet research 19 (5), e166, 2017 | 51 | 2017 |
| The development of reputational capital–How social media influencers differ from traditional celebrities AC Hess, S Dodds, N Rahman Journal of Consumer Behaviour 21 (5), 1236-1252, 2022 | 45 | 2022 |
| A typology of patients based on decision-making styles: cross-sectional survey study MA FitzPatrick, AC Hess, L Sudbury-Riley, PJ Schulz Journal of medical Internet research 21 (11), e15332, 2019 | 15 | 2019 |
| Adapting research methodology during COVID-19: lessons for transformative service research. J Serv Manag S Dodds, AC Hess | 7 | 2020 |
| Handle with care! Service contract termination as a service delivery task H Wetzel, C Haenel, AC Hess European Journal of Marketing 56 (12), 3169-3196, 2022 | 5 | 2022 |
| Melding traditional and progressive andragogy in marketing education, using the hermeneutic competency development strategy R De Villiers, AC Hess Australasian Marketing Journal (AMJ) 26 (2), 140-156, 2018 | 5 | 2018 |
| Online health information and patient decision making styles: A new segment of patient L Sudbury-Riley, A Hess, M FitzPatrick, PJ Schulz | 4 | 2018 |
| Electronic Health Literacy Among Baby Boomers: A Typology L Sudbury-Riley, M FitzPatrick, PJ Schulz, A Hess HLRP: Health Literacy Research and Practice 8 (1), e3-e11, 2024 | 1 | 2024 |
| The adoption journey of QCA as research method: A meta-analysis of a decade in marketing academic literature R De Villiers, P Tipgomut, AC Hess Journal of Global Scholars of Marketing Science 32 (2), 198-221, 2022 | 1 | 2022 |
| The magic cloak: Releasing the creative genie in your workplace R De Villiers, A Hess Journal of Organisational Creativity 1 (1), 5, 2019 | 1 | 2019 |
| Application of Stereotypes in Marketing: Gender Cues and Brand Perception AC Hess University of Waikato, 2013 | 1 | 2013 |
| Curbing Adolescents’ Risky ‘Drinking’Behavior with Authenticity A Hess, S Dodds, D Jaud, C Garnier, O Gergaud American Marketing Association, 2024 | | 2024 |
| EXPRESS: Curbing Adolescents’ Risky ‘Drinking’Behavior with Authenticity AC Hess, S Dodds, DA Jaud, C Garnier, O Gergaud Journal of Public Policy & Marketing, 07439156241291476, 2024 | | 2024 |
| How did New Zealanders decide to get vaccinated against COVID-19? Developing a novel comprehensive model of vaccination intention D Rahmani, P Fletcher, AC Hess, S Croucher Journal of Applied Communication Research 52 (5), 622-641, 2024 | | 2024 |
| Keeping the gates closed: the effect of conflict management styles, anxiety, and technical skills on security noncompliance intention among smartphone users D Rahmani, H Jafarzadeh, AC Hess Behaviour & Information Technology, 1-21, 2024 | | 2024 |
| Celebrity endorsement and parasocial relationships on social media A Hess, S Dodds, N Rahman | | 2019 |
| Australasian Marketing Journal R De Villiers, AC Hess | | 2018 |
| Consulting online health resources to co-create value: A typology of patient decision making styles L Sudbury-Riley, M FitzPatrick, A Hess, PJ Peter J Schulz Academy of Management Proceedings 2018 (1), 13350, 2018 | | 2018 |
