| Linking service-dominant logic and strategic business practice: A conceptual model of a service-dominant orientation IO Karpen, LL Bove, BA Lukas Journal of Service Research 15 (1), 21-38, 2012 | 582 | 2012 |
| Service-dominant orientation: measurement and impact on performance outcomes IO Karpen, LL Bove, BA Lukas, MJ Zyphur Journal of Retailing 91 (1), 89-108, 2015 | 332 | 2015 |
| Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographic consumer characteristics A Josiassen, AG Assaf, IO Karpen International Marketing Review 28 (6), 627-646, 2011 | 322 | 2011 |
| The evolution and prospects of service-dominant logic: An investigation of past, present, and future research R Wilden, MA Akaka, IO Karpen, J Hohberger Journal of Service Research 20 (4), 345-361, 2017 | 255 | 2017 |
| Addressing the design-implementation gap of sustainable business models by prototyping: A tool for planning and executing small-scale pilots B Baldassarre, J Konietzko, P Brown, G Calabretta, N Bocken, IO Karpen, ... Journal of Cleaner Production 255, 120295, 2020 | 222 | 2020 |
| Reputation in higher education: A fuzzy set analysis of resource configurations C Plewa, J Ho, J Conduit, IO Karpen Journal of Business Research 69 (8), 3087-3095, 2016 | 192 | 2016 |
| Tourism ethnocentrism and its effects on tourist and resident behavior F Kock, A Josiassen, AG Assaf, I Karpen, F Farrelly Journal of Travel Research 58 (3), 427-439, 2019 | 164 | 2019 |
| A multilevel consideration of service design conditions: Towards a portfolio of organisational capabilities, interactive practices and individual abilities IO Karpen, G Gemser, G Calabretta Journal of Service Theory and Practice 27 (2), 384-407, 2017 | 155 | 2017 |
| Product customization: A profile of consumer demand J Pallant, S Sands, I Karpen Journal of Retailing and Consumer Services 54, 102030, 2020 | 130 | 2020 |
| Epilogue to the special issue and reflections on the future of engagement research LD Hollebeek, J Conduit, J Sweeney, G Soutar, IO Karpen, W Jarvis, ... Journal of Marketing Management 32 (5-6), 586-594, 2016 | 129 | 2016 |
| The role of embeddedness for resource integration: Complementing SD logic research through a social capital perspective G Laud, IO Karpen, R Mulye, K Rahman Marketing Theory 15 (4), 509-543, 2015 | 127 | 2015 |
| Value co-creation behaviour–role of embeddedness and outcome considerations G Laud, IO Karpen Journal of Service Theory and Practice 27 (4), 778-807, 2017 | 125 | 2017 |
| Collective engagement in organizational settings M Kleinaltenkamp, IO Karpen, C Plewa, E Jaakkola, J Conduit Industrial Marketing Management 80, 11-23, 2019 | 121 | 2019 |
| Engaging in times of COVID-19 and beyond: theorizing customer engagement through different paradigmatic lenses IO Karpen, J Conduit Journal of Service Management 31 (6), 1163-1174, 2020 | 110 | 2020 |
| Entrepreneurial ways of designing and designerly ways of entrepreneuring: Exploring the relationship between design thinking and effectuation theory NF Klenner, G Gemser, IO Karpen Journal of Product Innovation Management 39 (1), 66-94, 2022 | 101 | 2022 |
| Strategic design: eight essential practices every strategic designer must master G Calabretta, G Gemser, I Karpen Bis publishers, 2016 | 93 | 2016 |
| Loyalty or liability: Resolving the consumer fanaticism paradox E Chung, F Farrelly, MB Beverland, IO Karpen Marketing Theory 18 (1), 3-30, 2018 | 73 | 2018 |
| Brand meaning cocreation: toward a conceptualization and research implications KD Tierney, IO Karpen, K Westberg Journal of Service Theory and Practice 26 (6), 911-932, 2016 | 73 | 2016 |
| Usage center–value cocreation in multi-actor usage processes M Kleinaltenkamp, C Plewa, S Gudergan, IO Karpen, T Chen Journal of Service Theory and Practice 27 (4), 721-737, 2017 | 64 | 2017 |
| Service system transformation through service design: Linking analytical dimensions and service design approaches K Koskela-Huotari, L Patricio, J Zhang, IO Karpen, D Sangiorgi, ... Journal of Business Research 136, 343-355, 2021 | 62 | 2021 |
Jodie ConduitProfessor of Marketing, University of Adelaideadelaide.edu.au의 이메일 확인됨