Can social media marketing improve customer relationship capabilities and firm performance? Dynamic capability perspective Z Wang, HG Kim Journal of Interactive marketing 39 (1), 15-26, 2017 | 910 | 2017 |
Defining and measuring social customer-relationship management (CRM) capabilities HG Kim, Z Wang Journal of Marketing Analytics 7, 40-50, 2019 | 91 | 2019 |
Social media brand posts and customer engagement Z Wang Journal of Brand Management 28 (6), 685-699, 2021 | 38 | 2021 |
Multiple-dimensions of corporate social responsibility and global brand value: a stakeholder theory perspective HG Kim, W Chun, Z Wang Journal of Marketing Theory and Practice 29 (4), 409-422, 2021 | 37 | 2021 |
Helping international students identify themselves: Social media usage and organizational attachment N Hou, Z Wang Journal of International Students, 2021 Vol. 11 No. 1 11 (1), 156-175, 2021 | 5 | 2021 |
Destructive Selling: An Empirical View from the Perspective of University Level Business Students D Bristow, R Gulati, D Titus, G Harris, Z Wang Atlantic Marketing Journal 8 (1), 9, 2019 | 3 | 2019 |
Do environmental regulations drive MNEs’ equity ownership? Considering the impact of exogenous shocks on MNEs’ cross-border acquisitions W Chun, Z Wang, HG Kim Journal of Business Research 174, 114503, 2024 | 1 | 2024 |
Social Media Marketing, Customer Relationship and Firm Performance: Dynamic Capibility Perspective Z Wang, HG Kim Academy of Management Proceedings 2016 (1), 17357, 2016 | 1 | 2016 |
Roles of Multi-Dimensions of CSR in Brand Value: Moderating Effect of Firm Size HG Kim, W Chun, Z Wang Academy of Management Proceedings 2019 (1), 11800, 2019 | | 2019 |