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Zhan (Myra) Wang
Zhan (Myra) Wang
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Can social media marketing improve customer relationship capabilities and firm performance? Dynamic capability perspective
Z Wang, HG Kim
Journal of Interactive marketing 39 (1), 15-26, 2017
9102017
Defining and measuring social customer-relationship management (CRM) capabilities
HG Kim, Z Wang
Journal of Marketing Analytics 7, 40-50, 2019
912019
Social media brand posts and customer engagement
Z Wang
Journal of Brand Management 28 (6), 685-699, 2021
382021
Multiple-dimensions of corporate social responsibility and global brand value: a stakeholder theory perspective
HG Kim, W Chun, Z Wang
Journal of Marketing Theory and Practice 29 (4), 409-422, 2021
372021
Helping international students identify themselves: Social media usage and organizational attachment
N Hou, Z Wang
Journal of International Students, 2021 Vol. 11 No. 1 11 (1), 156-175, 2021
52021
Destructive Selling: An Empirical View from the Perspective of University Level Business Students
D Bristow, R Gulati, D Titus, G Harris, Z Wang
Atlantic Marketing Journal 8 (1), 9, 2019
32019
Do environmental regulations drive MNEs’ equity ownership? Considering the impact of exogenous shocks on MNEs’ cross-border acquisitions
W Chun, Z Wang, HG Kim
Journal of Business Research 174, 114503, 2024
12024
Social Media Marketing, Customer Relationship and Firm Performance: Dynamic Capibility Perspective
Z Wang, HG Kim
Academy of Management Proceedings 2016 (1), 17357, 2016
12016
Roles of Multi-Dimensions of CSR in Brand Value: Moderating Effect of Firm Size
HG Kim, W Chun, Z Wang
Academy of Management Proceedings 2019 (1), 11800, 2019
2019
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