| E‐consumer behaviour C Dennis, B Merrilees, C Jayawardhena, L Tiu Wright European journal of Marketing 43 (9/10), 1121-1139, 2009 | 603 | 2009 |
| Consumers online: intentions, orientations and segmentation C Jayawardhena, L Tiu Wright, C Dennis International Journal of Retail & Distribution Management 35 (6), 515-526, 2007 | 386 | 2007 |
| Gaining competitive advantage from packaging and labelling in marketing communications C Nancarrow, L Tiu Wright, I Brace British Food Journal 100 (2), 110-118, 1998 | 352 | 1998 |
| Food taste preferences and cultural influences on consumption L Tiu Wright, C Nancarrow, PMH Kwok British food journal 103 (5), 348-357, 2001 | 337 | 2001 |
| 205-2 C Dennis, A Newman, R Michon, J Josko Brakus, LT Wright Journal of Retailing and Consumer Services 17 (3), 205-215, 2010 | 295* | 2010 |
| Enhancing consumer empowerment L Tiu Wright, A Newman, C Dennis European journal of marketing 40 (9/10), 925-935, 2006 | 285 | 2006 |
| The influences of social e-shopping in enhancing young women's online shopping behaviour C Dennis, A Morgan, LT Wright, C Jayawardhena Journal of customer behaviour 9 (2), 151-174, 2010 | 263 | 2010 |
| Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization HR Gaber, LT Wright, K Kooli Cogent Business & Management 6 (1), 1618431, 2019 | 248 | 2019 |
| A qualitative research agenda for small to medium‐sized enterprises J Hill, L Tiu Wright Marketing intelligence & planning 19 (6), 432-443, 2001 | 242 | 2001 |
| An empirical investigation into e‐shopping excitement: antecedents and effects C Jayawardhena, L Tiu Wright European journal of Marketing 43 (9/10), 1171-1187, 2009 | 207 | 2009 |
| Defining the scope of entrepreneurial marketing: a qualitative approach J Hill, LT Wright Journal of Enterprising Culture 8 (01), 23-46, 2000 | 194 | 2000 |
| Adoption of big data technology for innovation in B2B marketing LT Wright, R Robin, M Stone, DE Aravopoulou Journal of Business-to-Business Marketing 26 (3-4), 281-293, 2019 | 188 | 2019 |
| Fast-food advertising in social media. A case study on Facebook in Egypt HR Gaber, LT Wright Journal of business and retail management research 9 (1), 52-63, 2014 | 186 | 2014 |
| No gender in cyberspace? Empowering entrepreneurship and innovation in female‐run ICT small firms LM Martin, L Tiu Wright International Journal of Entrepreneurial Behavior & Research 11 (2), 162-178, 2005 | 155 | 2005 |
| The Marketing Research Process 4th edition LT Wright, M Crimp Prentice Hall, 1995 | 144* | 1995 |
| Lifecycles and crisis points in SMEs: a case approach J Hill, C Nancarrow, L Tiu Wright Marketing Intelligence & Planning 20 (6), 361-369, 2002 | 133 | 2002 |
| " Tell me Lies, Tell me Sweet Little Lies": Dealing with Socially Desirable Responses in Market Research C Nancarrow, I Brace, LT Wright The Marketing Review 2 (1), 55-69, 2001 | 119 | 2001 |
| Exploring the in‐depth interview as a qualitative research technique with American and Japanese firms L Tiu Wright Marketing Intelligence & Planning 14 (6), 59-64, 1996 | 115 | 1996 |
| An investigation of online consumer purchasing C Jayawardhena, LT Wright, R Masterson Qualitative Market Research: An International Journal 6 (1), 58-65, 2003 | 102 | 2003 |
| Businesses and mobile social media capability E Bolat, K Kooli, LT Wright Journal of Business & Industrial Marketing 31 (8), 971-981, 2016 | 100 | 2016 |
