| Social media ties strategy in international branding: An application of resource-based theory H Gao, M Tate, H Zhang, S Chen, B Liang Journal of International Marketing 26 (3), 45-69, 2018 | 139 | 2018 |
| The negative effect of scarcity cues on consumer purchase decisions in the hospitality industry during the COVID-19 pandemic Y Li, J Yao, J Chen International Journal of Hospitality Management 94, 102815, 2021 | 109 | 2021 |
| To disclose or to falsify: the effects of cognitive trust and affective trust on customer cooperation in contact tracing SJ Chen, D Waseem, R Xia, KT Tran, Y Li, J Yao International Journal of Hospitality Management 94, 102867, 2021 | 69* | 2021 |
| The effects of brand origin and country-of-manufacture on consumers' institutional perceptions and purchase decision-making S Chen, MJ Wright, H Gao, H Liu, D Mather International Marketing Review 38 (2), 343-366, 2021 | 46 | 2021 |
| How privacy practices affect customer commitment in the sharing economy: A study of Airbnb through an institutional perspective SJ Chen, K Tamilmani, K Tran, D Waseem, V Weerakkody Industrial Marketing Management, 161-175, 2022 | 26 | 2022 |
| Trust erosion during industry-wide crises: the central role of consumer legitimacy judgement S Chen, JA Zhang, H Gao, Z Yang, D Mather Journal of Business Ethics 175, 95–116, 2022 | 24 | 2022 |
| The double-edged effects of data privacy practices on customer responses SJ Chen, K Tran, R Xia, D Waseem, JA Zhang, B Potdar International Journal of Information Management 69, 102600, 2023 | 12 | 2023 |
| Green brand ambidexterity and consumer satisfaction: The symmetric and asymmetric approach J Zhang, S Chen, S Walton, S Carr Journal of Consumer Marketing 39 (5), 488-504, 2022 | 10 | 2022 |
| Consumer response journey following a product-harm crisis: The role of online brand communities J Casey, Y Huang, J Chen Journal of Consumer Behaviour 23, 855–874, 2024 | 6 | 2024 |
| Consumers’ responses to corporate normalised misconduct during an industry-wide crisis: An investigation in the Chinese dairy industry S Chen, H Gao, JA Zhang Australasian Marketing Journal 31 (2), 152–163, 2023 | 3 | 2023 |
| Contact tracing: why some people are giving false contact details to bars and restaurants D Waseem, J Chen The Conversation, 2020 | 1 | 2020 |
| An Institutional perspective of consumer behaviour in industry-wide crisis S Chen | 1 | 2018 |
| Knowledge transfer in business-to-business customer relationship development T Lavan, KT Tran, J Chen, J Yao, D Wang, Y Huang Industrial Marketing Management 125, 319-338, 2025 | | 2025 |
| The Effects of Observing Punishment on Consumers’ Decisions to Punish Other Companies during Industry-wide Crises SJ Chen, Y Li, J Yao Journal of the Academy of Marketing Science 52, 1741–1760, 2024 | | 2024 |
| Company post-breach communication and customer response J Chen, KT Tran, R Liu 2024 ANZMAC Conference, 2024 | | 2024 |
| Banks' data privacy practices and customer relationship KT Tran, CB Thai, J Chen 2024 ANZMAC Conference, 2024 | | 2024 |
| How observing punishment affects consumers’ punishment decisions during industry-wide crises J Chen, Y Li, J Yao 2024 Association for Consumer Research Asia-Pacific Conference, 2024 | | 2024 |
| Consumer Vulnerability: Understanding Transparency and Control in the Online Environment D Waseem, S Chen, R Xia, N Rana, B Potdar, K Tran Internet Research 34 (6), 1992-2030, 2024 | | 2024 |
| The effect of scapegoats on consumer response C Joseph, Y Li, Y Jun ANZMAC 2022 Conference Proceedings: Reconnect & Reimagine, 2022 | | 2022 |
| Understanding control and transparency in consumer data privacy B Potdar, D Waseem, J Chen, Z Xia, KT Tran, N Rana Australian and New Zealand Marketing Academy Conference (ANZMAC 2022), 307, 2022 | | 2022 |