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Rohita Dwivedi, PhD
Rohita Dwivedi, PhD
Associate Professor - Marketing, WeSchool, Mumbai
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Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
YK Dwivedi, L Hughes, E Ismagilova, G Aarts, C Coombs, T Crick, Y Duan, ...
International journal of information management 57, 101994, 2021
33312021
Opinion Paper:“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice …
YK Dwivedi, N Kshetri, L Hughes, EL Slade, A Jeyaraj, AK Kar, ...
International Journal of Information Management 71, 102642, 2023
3323*2023
The extended Unified Theory of Acceptance and Use of Technology (UTAUT2): A systematic literature review and theory evaluation
K Tamilmani, NP Rana, SF Wamba, R Dwivedi
International Journal of Information Management 57, 102269, 2021
5922021
& Williams, MD (2021)
YK Dwivedi, L Hughes, E Ismagilova, G Aarts, C Coombs, T Crick, Y Duan, ...
Artificial Intelligence (AI): Multidisciplinary perspectives on emerging …, 2021
3812021
Exploring the darkverse: A multi-perspective analysis of the negative societal impacts of the metaverse
YK Dwivedi, N Kshetri, L Hughes, NP Rana, AM Baabdullah, AK Kar, ...
Information Systems Frontiers 25 (5), 2071-2114, 2023
1502023
Group behavior in social media: Antecedents of initial trust formation
MA Shareef, KK Kapoor, B Mukerji, R Dwivedi, YK Dwivedi
Computers in Human Behavior 105, 106225, 2020
1442020
Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model
A Sharma, R Dwivedi, MM Mariani, T Islam
Technological Forecasting and Social Change 180, 121731, 2022
1132022
Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust
AA Alalwan, RS Algharabat, AM Baabdullah, NP Rana, R Raman, ...
Journal of Consumer Behaviour 18 (6), 431-446, 2019
802019
Banking in the metaverse: a new frontier for financial institutions
KB Ooi, GWH Tan, ECX Aw, TH Cham, YK Dwivedi, R Dwivedi, L Hughes, ...
International Journal of Bank Marketing 41 (7), 1829-1846, 2023
562023
“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
N Kshetri, L Hughes, E louise Slade, A Jeyaraj, A kumar Kar, A Koohang, ...
International Journal of Information Management 71, 102642, 2023
112023
and Williams, MD (2019)‘Artificial intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy’
YK Dwivedi, L Hughes, E Ismagilova, G Aarts, C Coombs, T Crick
International Journal of Information Management 101994, 0
3
Role of Gender Identity of Women Shopping Styles of Food and Grocery
R Dwivedi
International Journal of Innovative Knowledge Concepts 7 (4), 2019
22019
A Study on impact of Demographics on Customer’s Evaluation of E-Commerce Sites in India
R Dwivedi, V Patil
Advance and Innovative Research, 115, 2019
22019
A Study on Customer Time Engagement and Perception of Content for E-Commerce Sites in India
R Dwivedi, V Patil
12019
Shopping Styles of Women in Food and Grocery
R Dwivedi
Paradigms of New Age Marketing, 92-99, 2019
2019
Impact of Social Role on Shopping Styles of Food and Grocery among Women in Urban India
R Dwivedi
International Journal of Innovative Knowledge Concepts 7, 1, 2019
2019
Personal Branding among Working Management Graduates – An Empirical Approach
R Dwivedi, R Gujarathi
Vidyawarta, 2018
2018
Social Role of Women and Buying Decision Behaviour–A Conceptual Framework
R Dwivedi
2018
Content Comparison of E-commerce Sites in India–A Consumer Perspective
S Pradhan, S Vats, R Dwivedi
2017
An Empirical Study on Customer Perception of Content for E-commerce Sites
S Pradhan, S Vats, R Dwivedi
2017
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