| How consumers form product quality perceptions in absence of fixed posted prices: Interaction of product cues with seller reputation and third-party reviews P Narwal, JK Nayak Journal of Retailing and Consumer Services 52, 101924, 2020 | 54 | 2020 |
| How consumers respond to social norms: an evidence from pay-what-you-want (PWYW) pricing P Narwal, JK Nayak Journal of Consumer Marketing, 2019 | 27 | 2019 |
| Assessing Customers' Moral Disengagement from Reciprocity Concerns in Participative Pricing P Narwal, JK Nayak, S Rai Journal of Business Ethics, 1-18, 2021 | 24 | 2021 |
| Individual differences and moral disengagement in Pay-What-You-Want pricing P Narwal, S Rai Journal of Business Research 149, 528-547, 2022 | 17 | 2022 |
| Investigating relative impact of reference prices on customers’ price evaluation in absence of posted prices: a case of Pay-What-You-Want (PWYW) pricing P Narwal, JK Nayak Journal of Revenue and Pricing Management, 1-14, 2019 | 16 | 2019 |
| Examining the impact of external reference prices on seller price image dimensions and purchase intentions in pay what you want (PWYW) S Rai, P Narwal Asia Pacific Journal of Marketing and Logistics, 2021 | 11 | 2021 |
| Towards a new price discrimination strategy P Narwal, JK Nayak Asia Pacific Journal of Marketing and Logistics, 2019 | 9 | 2019 |
| Fairness Perceptions, Happiness, and Behavioral Intentions in Trade Fairs: An Investigation from the Relational Model of Justice S Rai, P Narwal Journal of Business-to-Business Marketing 31 (2), 243-259, 2024 | | 2024 |
