| A literature review of the economics of COVID‐19 A Brodeur, D Gray, A Islam, S Bhuiyan Journal of economic surveys 35 (4), 1007-1044, 2021 | 1311 | 2021 |
| Inertia in services: causes and consequences for switching DM Gray, S D’Alessandro, LW Johnson, L Carter Journal of Services Marketing 31 (6), 485-498, 2017 | 75 | 2017 |
| Relational competence, internal market orientation and employee performance L Carter, D Gray The Marketing Review 7 (4), 385-400, 2007 | 60 | 2007 |
| The relationship between interpersonal relational competence and employee performance: A developmental model L Carter, P Murray, D Gray International Journal of Interdisciplinary Social Sciences 6 (3), 213-229, 2011 | 43 | 2011 |
| The market performance indicator: a macro understanding of service provider switching S D'Alessandro, L Johnson, DM Gray, L Carter Journal of Services Marketing 29 (4), 302-313, 2015 | 39 | 2015 |
| Developing a new model for tracking brand equity as a measure of marketing effectiveness A Mirzaei, D Gray, C Baumann The Marketing Review 11 (4), 323-336, 2011 | 37 | 2011 |
| A behavioural long-term based measure to monitor the health of a brand A Mirzaei, D Gray, C Baumann, LW Johnson, H Winzar Journal of Brand Management 22, 299-322, 2015 | 36 | 2015 |
| Can social marketing segmentation initiatives be used to increase household electricity conservation? DM Gray, B Bean Journal of Nonprofit & Public Sector Marketing 23 (3), 269-305, 2011 | 32 | 2011 |
| Brand associations in the higher education sector: The difference between shared and owned associations A Mirzaei, E Siuki, D Gray, LW Johnson Journal of Brand Management 23, 419-438, 2016 | 30 | 2016 |
| Brand switching pattern discovery by data mining techniques for the telecommunication industry in australia MZ Islam, S D’Alessandro, M Furner, L Johnson, D Gray, L Carter Australasian Journal of Information Systems 20, 1-17, 2016 | 13 | 2016 |
| An episode-by-episode examination: What drives television-viewer behavior: Digging down into audience satisfaction with television dramas DM Dennis, DM Gray Journal of Advertising Research 53 (2), 166-174, 2013 | 13 | 2013 |
| The influence of student engagement levels on satisfaction and behavioural intentions D Gray, J Daymond Proceedings of the Australian and New Zealand Marketing Academy Annual …, 2010 | 13 | 2010 |
| The impact of brand health on customer equity A Mirzaei, C Baumann, LW Johnson, D Gray Journal of Retailing and Consumer Services 33, 8-16, 2016 | 12 | 2016 |
| The production and consumption of marketing theory IF Wilkinson, DM Gray Australasian Marketing Journal (AMJ) 15 (1), 39-52, 2007 | 12 | 2007 |
| Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks S D’Alessandro, L Johnson, D Gray, L Carter Marketing Letters 26, 489-500, 2015 | 11 | 2015 |
| Putting internal market orientation into behavioural patterns employed during marketing strategy implementation D Gray Australian and New Zealand Marketing Academy Conference (2008), 1-10, 2008 | 11 | 2008 |
| Business partnering? The role of alliance competence D Gray XX IMP Conference, Copenhagen, 2004 | 11 | 2004 |
| The “I love to hate them” relationship with cell phone service providers: The role of customer inertia and anger L Carter, D Gray, S D'Alessandro, L Johnson Services Marketing Quarterly 37 (4), 225-240, 2016 | 10 | 2016 |
| Seasonal employment in Canada: its decline and its persistence DM Gray, JT McDonald Canadian Public Policy 36 (1), 1-27, 2010 | 10 | 2010 |
| The influence of inertia on brand switching behaviour D Gray, S D’Alessandro, L Carter Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016 | 8 | 2016 |